Internet ecommerce specialist vs director of online marketing strategy & performance

Differences between internet ecommerce specialist and director of online marketing strategy & performance duties and responsibilities

Internet ecommerce specialist example responsibilities.

• Manage projects by maintaining product catalog using CMS, marketing/project calendars and assets/deliverables for online projects.
• Create HTML links for ads to click-through to the appropriate landing page.
• Update HTML code to improve the design of the store s listing website.
• Update company blogs and social media accounts (such as Facebook) on a daily basis to optimize brand recognition.
• Conduct research using online federal regulations, review Medicare and Medicaid policy and guidelines to complete an accurate and well-support decision.
• Execute SEM strategies for hotels to increase page placement and name recognition for properties.
Show more

Director of online marketing strategy & performance example responsibilities.

• Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
• Establish high volume relationships with CPA affiliate networks and CPC advertisers.
• Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
• Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.