Internet ecommerce specialist vs director, search marketing strategies

The differences between internet ecommerce specialists and directors, search marketing strategies can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both an internet ecommerce specialist and a director, search marketing strategies. Additionally, a director, search marketing strategies has an average salary of $112,940, which is higher than the $48,940 average annual salary of an internet ecommerce specialist.

The top three skills for an internet ecommerce specialist include digital marketing, SEO and e-commerce. The most important skills for a director, search marketing strategies are digital marketing, paid search, and SEM.

Internet ecommerce specialist vs director, search marketing strategies overview

	Internet Ecommerce Specialist	Director, Search Marketing Strategies
Yearly salary	$48,940	$112,940
Hourly rate	$23.53	$54.30
Growth rate	19%	10%
Number of jobs	21,556	74,336
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 74%
Average age	44	44
Years of experience	2	2

Internet ecommerce specialist vs director, search marketing strategies salary

Internet ecommerce specialists and directors, search marketing strategies have different pay scales, as shown below.

	Internet Ecommerce Specialist	Director, Search Marketing Strategies
Average salary	$48,940	$112,940
Salary range	Between $26,000 And $91,000	Between $71,000 And $177,000
Highest paying City	Menlo Park, CA	-
Highest paying state	Massachusetts	-
Best paying company	Pandora	-
Best paying industry	Health Care	-

Differences between internet ecommerce specialist and director, search marketing strategies education

There are a few differences between an internet ecommerce specialist and a director, search marketing strategies in terms of educational background:

	Internet Ecommerce Specialist	Director, Search Marketing Strategies
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Pennsylvania	SUNY at Binghamton

Internet ecommerce specialist vs director, search marketing strategies demographics

Here are the differences between internet ecommerce specialists' and directors, search marketing strategies' demographics:

	Internet Ecommerce Specialist	Director, Search Marketing Strategies
Average age	44	44
Gender ratio	Male, 49.2% Female, 50.8%	Male, 80.6% Female, 19.4%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between internet ecommerce specialist and director, search marketing strategies duties and responsibilities

Internet ecommerce specialist example responsibilities.

Manage projects by maintaining product catalog using CMS, marketing/project calendars and assets/deliverables for online projects.
Create HTML links for ads to click-through to the appropriate landing page.
Update HTML code to improve the design of the store s listing website.
Update company blogs and social media accounts (such as Facebook) on a daily basis to optimize brand recognition.
Conduct research using online federal regulations, review Medicare and Medicaid policy and guidelines to complete an accurate and well-support decision.
Execute SEM strategies for hotels to increase page placement and name recognition for properties.

Director, search marketing strategies example responsibilities.

Develop SEM strategies in order to generate high quality leads for clients.
Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
Track and analyze data to demonstrate success and ROI.
Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.

Internet ecommerce specialist vs director, search marketing strategies skills

Common internet ecommerce specialist skills

Digital Marketing, 22%
SEO, 11%
E-Commerce, 8%
Content Management, 6%
CRM, 5%
CMS, 4%

Common director, search marketing strategies skills

Digital Marketing, 15%
Paid Search, 14%
SEM, 13%
PPC, 9%
ROI, 7%
Search Engine Marketing, 6%

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Internet Ecommerce Specialist vs Director, Search Marketing Strategies

Updated January 8, 2025

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