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The differences between internet ecommerce specialists and paid search specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both an internet ecommerce specialist and a paid search specialist. Additionally, a paid search specialist has an average salary of $62,694, which is higher than the $48,940 average annual salary of an internet ecommerce specialist.
The top three skills for an internet ecommerce specialist include digital marketing, SEO and e-commerce. The most important skills for a paid search specialist are paid search, digital marketing, and google adwords.
| Internet Ecommerce Specialist | Paid Search Specialist | |
| Yearly salary | $48,940 | $62,694 |
| Hourly rate | $23.53 | $30.14 |
| Growth rate | 19% | 19% |
| Number of jobs | 21,556 | 2,011 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 68% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
An Internet E-Commerce Specialist helps in monitoring and reporting conversation rate and product sales performance. They create and deploy emails by working with the marketing team and commercial teams. Moreover, an E-Commerce Specialist evaluates analytics such as transaction-level data, telesales, campaign performance, cart composition, chat, user behavior, and more. They leverage Tableau visualizations and Adobe analytics to carry out root cause analyses and understand performance. Furthermore, Internet E-Commerce specialists create and execute roadmaps.
Paid search specialists or PPC specialists mainly manage internet pay-per-click advertising campaigns. The specialists conduct research, decide on purchases, analyze results, and alter the course for optimization. They oversee the strategy, implementation, SEO, design, and analysis of advertising campaigns' performance. Their responsibilities include the determination of trends of insights and trends for maximum return of investment in the paid search campaigns. Knowledge in internet marketing, marketing strategy, and SEO is necessary for this job.
Internet ecommerce specialists and paid search specialists have different pay scales, as shown below.
| Internet Ecommerce Specialist | Paid Search Specialist | |
| Average salary | $48,940 | $62,694 |
| Salary range | Between $26,000 And $91,000 | Between $41,000 And $94,000 |
| Highest paying City | Menlo Park, CA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Pandora | ChannelAdvisor |
| Best paying industry | Health Care | Technology |
There are a few differences between an internet ecommerce specialist and a paid search specialist in terms of educational background:
| Internet Ecommerce Specialist | Paid Search Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between internet ecommerce specialists' and paid search specialists' demographics:
| Internet Ecommerce Specialist | Paid Search Specialist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 49.2% Female, 50.8% | Male, 30.9% Female, 69.1% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |