Internet ecommerce specialist vs pay-per-click strategist

Differences between internet ecommerce specialist and pay-per-click strategist duties and responsibilities

Internet ecommerce specialist example responsibilities.

• Manage projects by maintaining product catalog using CMS, marketing/project calendars and assets/deliverables for online projects.
• Create HTML links for ads to click-through to the appropriate landing page.
• Update HTML code to improve the design of the store s listing website.
• Update company blogs and social media accounts (such as Facebook) on a daily basis to optimize brand recognition.
• Conduct research using online federal regulations, review Medicare and Medicaid policy and guidelines to complete an accurate and well-support decision.
• Execute SEM strategies for hotels to increase page placement and name recognition for properties.
Show more

Pay-per-click strategist example responsibilities.

• Manage and place Facebook advertising for social media promotions.
• Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
• Manage and place Facebook advertising for social media promotions.