Internet ecommerce specialist vs search advertising strategist

The differences between internet ecommerce specialists and search advertising strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both an internet ecommerce specialist and a search advertising strategist. Additionally, a search advertising strategist has an average salary of $55,444, which is higher than the $48,940 average annual salary of an internet ecommerce specialist.

The top three skills for an internet ecommerce specialist include digital marketing, SEO and e-commerce. The most important skills for a search advertising strategist are digital marketing, SEM, and paid search.

Internet ecommerce specialist vs search advertising strategist overview

	Internet Ecommerce Specialist	Search Advertising Strategist
Yearly salary	$48,940	$55,444
Hourly rate	$23.53	$26.66
Growth rate	19%	10%
Number of jobs	21,556	12,873
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 82%
Average age	44	44
Years of experience	2	2

Internet ecommerce specialist vs search advertising strategist salary

Internet ecommerce specialists and search advertising strategists have different pay scales, as shown below.

	Internet Ecommerce Specialist	Search Advertising Strategist
Average salary	$48,940	$55,444
Salary range	Between $26,000 And $91,000	Between $44,000 And $69,000
Highest paying City	Menlo Park, CA	-
Highest paying state	Massachusetts	-
Best paying company	Pandora	-
Best paying industry	Health Care	-

Differences between internet ecommerce specialist and search advertising strategist education

There are a few differences between an internet ecommerce specialist and a search advertising strategist in terms of educational background:

	Internet Ecommerce Specialist	Search Advertising Strategist
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 82%
Most common major	Business	Marketing
Most common college	University of Pennsylvania	Northwestern University

Internet ecommerce specialist vs search advertising strategist demographics

Here are the differences between internet ecommerce specialists' and search advertising strategists' demographics:

	Internet Ecommerce Specialist	Search Advertising Strategist
Average age	44	44
Gender ratio	Male, 49.2% Female, 50.8%	Male, 59.1% Female, 40.9%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between internet ecommerce specialist and search advertising strategist duties and responsibilities

Internet ecommerce specialist example responsibilities.

Manage projects by maintaining product catalog using CMS, marketing/project calendars and assets/deliverables for online projects.
Create HTML links for ads to click-through to the appropriate landing page.
Update HTML code to improve the design of the store s listing website.
Update company blogs and social media accounts (such as Facebook) on a daily basis to optimize brand recognition.
Conduct research using online federal regulations, review Medicare and Medicaid policy and guidelines to complete an accurate and well-support decision.
Execute SEM strategies for hotels to increase page placement and name recognition for properties.

Search advertising strategist example responsibilities.

Manage company website and content population using WordPress.
Coordinate, build, and launch ppc accounts from onset base on discuss client strategies and goals.
Analyze key PPC metrics including click-through ratio, quality scores, ad ranking, cost per conversion, and other measurements.
Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
Research, examination/underwriting and preparation of final title policies.

Internet ecommerce specialist vs search advertising strategist skills

Common internet ecommerce specialist skills

Digital Marketing, 22%
SEO, 11%
E-Commerce, 8%
Content Management, 6%
CRM, 5%
CMS, 4%

Common search advertising strategist skills

Digital Marketing, 28%
SEM, 11%
Paid Search, 11%
KPIs, 9%
Target Audience, 9%
Advertising Campaigns, 8%

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Internet Ecommerce Specialist vs Search Advertising Strategist

Updated January 8, 2025

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