How to hire a manager, field marketing

How to hire a manager, field marketing, step by step

Here's a step-by-step manager, field marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a manager, field marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new manager, field marketing
• Step 8: Go through the hiring process checklist

What does a manager, field marketing do?

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1. Identify your hiring needs

   Before you start hiring a manager, field marketing, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a manager, field marketing to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a manager, field marketing that fits the bill.

   This list presents manager, field marketing salaries for various positions.

   Type of Manager, Field Marketing	Description	Hourly rate
   Manager, Field Marketing	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$32-61
   Marketing Manager/Project Manager	A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations... Show more	$26-52
   Marketing And Operations Manager	A marketing and operations manager handles the marketing program and campaigns of an organization. Marketing and operations managers plan and create production process management, data and analytics, brand compliance, and technology infrastructure... Show more	$34-58

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Integrated Marketing
   • Project Management
   • Salesforce
   • ROI
   • Marketing Campaigns
   • Channel Marketing
   • B2B Marketing
   • Demand Generation
   • CRM
   • Lead Generation
   • GRASS
   • Marketing Mix
   • Trade Shows

   Check all skills

   Responsibilities:

   • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
   • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
   • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
   • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
   • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
   • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.

   More manager, field marketing duties

3. Make a budget

   Including a salary range in the manager, field marketing job description is a good way to get more applicants. A manager, field marketing salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a manager, field marketing in Minnesota may be lower than in Nevada, and an entry-level engineer typically earns less than a senior-level manager, field marketing. Additionally, a manager, field marketing with lots of experience in the field may command a higher salary as a result.

   Average manager, field marketing salary

   $93,296yearly

   $44.85 hourly rate

   ---

   Entry-level manager, field marketing salary

   $68,000 yearly salary

   Updated January 18, 2026

   Average manager, field marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Nevada	$113,896	$55
   2	California	$111,324	$54
   3	District of Columbia	$103,308	$50
   4	New Jersey	$99,370	$48
   5	Washington	$98,839	$48
   6	Maryland	$97,857	$47
   7	New York	$95,032	$46
   8	Oregon	$93,848	$45
   9	Massachusetts	$93,684	$45
   10	Pennsylvania	$93,607	$45
   11	Arizona	$93,265	$45
   12	Virginia	$91,946	$44
   13	North Carolina	$89,649	$43
   14	Florida	$89,306	$43
   15	Texas	$89,304	$43
   16	Michigan	$88,453	$43
   17	Ohio	$88,214	$42
   18	Indiana	$87,302	$42
   19	Utah	$87,263	$42
   20	Iowa	$86,209	$41

   Average manager, field marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Google	$136,619	$65.68	251
   2	NVIDIA	$133,111	$64.00	61
   3	Databricks	$130,994	$62.98	9
   4	MongoDB	$121,113	$58.23	17
   5	Palo Alto Networks	$119,069	$57.24	43
   6	Amazon	$118,132	$56.79	478
   7	Thoughtworks	$117,845	$56.66
   8	TIBCO Software	$115,694	$55.62
   9	Rubrik	$115,667	$55.61	293
   10	Cisco	$115,650	$55.60	395
   11	UiPath	$115,631	$55.59	3
   12	Palantir	$115,528	$55.54	5
   13	Datadog	$115,258	$55.41	29
   14	CrowdStrike	$115,108	$55.34	9
   15	Cloudera	$113,496	$54.57
   16	Twilio	$111,029	$53.38	8
   17	Fortinet	$111,017	$53.37	16
   18	Cato Fashions	$110,872	$53.30
   19	Proofpoint	$110,450	$53.10	8
   20	Amgen	$110,053	$52.91	8

4. Writing a manager, field marketing job description

   A job description for a manager, field marketing role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a manager, field marketing job description:

   Manager, field marketing job description example

   Reporting to the Director Global Revenue Marketing, Supply Chain, this role is responsible for Supply Chain Revenue Marketing in NAMER, focused on demand generation across all Supply Chain products. Responsibilities include the planning, development and execution of marketing plans, campaigns, advertising, ABM and events to support marketing contribution goals to Sales. This individual contributor role is accountable for agreed-upon lead generation targets (MQ, SAL, Pipeline) and optimized budget spend.
   
   Within Global Revenue Marketing, this role leverages and collaborates with a Localization team responsible for executing marketing plans and the strategy director to assist with campaign development. Executing programs may be required at times. Within Marketing, this role works closely with the Solutions / Vertical Marketing team as SMEs, MARCOM around Web/SEO/Creative, Sales Ops for Analytics, and Marketing Ops as shared service for Marketing Automation. A strong collaborative relationship with Sales at all levels and the Business Development organization is necessary for success.
   What you'll do:
   
   Develop marketing plan(s) for the Supply Chain group to deliver demand generation goals that are aligned with our strategy and approved by the Director Global Revenue Marketing, Supply Chain. This includes budget allocations and coverage across target geographies and channels (QAD vs other).
   
   Execute the marketing plans including campaigns and localization of content and events following an established global Marketing / Sales process within the budget allocated. This includes being hands-on as well as collaborating with the Localization team for translations for target markets, local events/webinars, country-relevant messaging, selection of communication channels and targeting data down to the contact level. Develop specific reports/dashboards for each program. Maintain strong collaborative relationships with all stakeholders.
   
   Monitor and enhance plans/campaigns through weekly review and reporting to the Director Global Revenue Marketing, Supply Chain. Measure, report, and optimize marketing spending for the greatest return.
   
   Deliver against agreed-upon objective measures for demand generation of Marketing Qualified Leads, Sales Accepted Leads and Pipeline Generation. This includes aggregate measures as well as those by geography.
   
   Other duties as assigned

   Copy this example

   

5. Post your job

   To find managers, field marketing for your business, try out a few different recruiting strategies:

   • Consider internal talent. One of the most important talent pools for any company is its current employees.
   • Ask for referrals. Reach out to friends, family members, and your current work to ask if they know any managers, field marketing they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit entry-level managers, field marketing with the right educational background.
   • Social media platforms. LinkedIn, Facebook, and Twitter have more than 3.5 billion users, and they're a great place for company branding and reaching potential job candidates.

   To find manager, field marketing candidates, you can consider the following options:

   • Post your job opening on Zippia or other job search websites.
   • Use niche websites that focus on engineering and technology jobs, such as swipe files, exit five, marketinghire, american marketing association.
   • Post your job on free job posting websites.

6. Interview candidates

   Your first interview with manager, field marketing candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new manager, field marketing

   Once you have selected a candidate for the manager, field marketing position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new manager, field marketing first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a manager, field marketing?