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What does a marketing representative do?

Updated January 8, 2025
7 min read
Quoted expert
Dr. Gail Hudson Ph.D.
What does a marketing representative do

A marketing representative's responsibilities will vary on the line of work or industry. However, it is the role of a marketing representative to engage with clients and secure sales by promoting, demonstrating, and even advertising products or services. Furthermore, they must devise marketing strategies, conduct research and analysis through surveys and polls, lookout for new opportunities and trends, and coordinate with advertisers. One must have extensive knowledge about the product as well as communication skills, being that building rapport will be very useful in accomplishing every task.

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Marketing representative responsibilities

Here are examples of responsibilities from real marketing representative resumes:

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Serve as help desk to sales staff on Microsoft CRM (sales/marketing database) and data quality issues.
  • Develop communication material for different media such as Facebook and newspaper ads.
  • Launch guided marketing campaigns design to leverage current healthcare customers and enhance referrals.
  • Expand brand awareness by distributing content through social media accounts, specifically LinkedIn.
  • Design social media programming including Instagram campaign to promote celebrity endorsements and highlight inventory.
  • Perform in-store merchandising and inventory management as well as ensure sales and merchandising execution.
  • Specialize in Medicare coverage, and advise clients on benefits and possible additional coverage options.
  • Secure discretionary visibility and execute in-store promotions that include contests and give-a-ways at music retail accounts.
  • Conduct training utilizing PowerPoint presentations, enforce policies and procedures, perform audits and correct errors and generate reports.

Marketing representative skills and personality traits

We calculated that 19% of Marketing Representatives are proficient in Product Knowledge, Customer Service, and Sales Presentations. They’re also known for soft skills such as Analytical skills, Detail oriented, and Communication skills.

We break down the percentage of Marketing Representatives that have these skills listed on their resume here:

  • Product Knowledge, 19%

    Relocated to South Carolina to build referral program with parent company making presentations in education banking schools for product knowledge.

  • Customer Service, 14%

    Provide exceptional customer service to assigned agencies, responding quickly and efficiently to agency inquiries and proactively trouble-shooting problems.

  • Sales Presentations, 5%

    Created and managed a marketing repository that included sales presentations, collateral materials and division sales manual to streamline pursuit efforts.

  • Life Insurance, 4%

    Recognized Long-term Care and Life Insurance specialist utilizing training and presentation skills.

  • PowerPoint, 4%

    Conducted training utilizing PowerPoint presentations, enforced policies and procedures, performed audits and corrected errors and generated reports.

  • Business Development, 4%

    Schedule coordinator for community education classes: Facilitated customer relationships by promoting NSUHS doctors and marketing hospital services through business development.

"product knowledge," "customer service," and "sales presentations" are among the most common skills that marketing representatives use at work. You can find even more marketing representative responsibilities below, including:

Analytical skills. One of the key soft skills for a marketing representative to have is analytical skills. You can see how this relates to what marketing representatives do because "market research analysts must evaluate large amounts of data and information related to market conditions." Additionally, a marketing representative resume shows how marketing representatives use analytical skills: "developed a database of qualified leads through referrals, telephone canvassing, face to face cold calling and networking opportunities. "

Detail oriented. Another soft skill that's essential for fulfilling marketing representative duties is detail oriented. The role rewards competence in this skill because "market research analysts must pay attention to minutiae to evaluate data." According to a marketing representative resume, here's how marketing representatives can utilize detail oriented in their job responsibilities: "oriented new hires, providing introductions to duties and critiquing sales techniques. "

Communication skills. This is an important skill for marketing representatives to perform their duties. For an example of how marketing representative responsibilities depend on this skill, consider that "market research analysts must be able to clearly convey information when gathering material, interpreting data, and presenting results to clients." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a marketing representative: "contacted local businesses in area to advertise in college paper, general research, and communication by telephone. ".

See the full list of marketing representative skills

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Compare different marketing representatives

Marketing representative vs. Business development representative

A business development representative's role is to find new business and client opportunities through market research and networking. They are primarily responsible for participating in creating strategies to enhance client relations, improve sales, and reach out to potential clients through calls, correspondence, and meetings. Moreover, it is also their responsibility to perform follow-up calls, offer recommendations, and even build rapport to strengthen client base. As a representative, it is essential to coordinate with managers and supervisors and adhere to policies and regulations.

The annual salary of business development representatives is $136 lower than the average salary of marketing representatives.Even though marketing representatives and business development representatives are distinct careers, a few of the skills required for both jobs are similar. For example, both careers require product knowledge, customer service, and sales presentations in the day-to-day roles and responsibilities.

While similarities exist, there are also some differences between marketing representatives and business development representative. For instance, marketing representative responsibilities require skills such as "life insurance," "powerpoint," "health insurance," and "medicare." Whereas a business development representative is skilled in "work ethic," "bdr," "sales cycle," and "lead generation." This is part of what separates the two careers.

Business development representatives tend to make the most money working in the manufacturing industry, where they earn an average salary of $49,583. In contrast, marketing representatives make the biggest average salary, $60,984, in the finance industry.The education levels that business development representatives earn slightly differ from marketing representatives. In particular, business development representatives are 0.8% less likely to graduate with a Master's Degree than a marketing representative. Additionally, they're 0.1% more likely to earn a Doctoral Degree.

Marketing representative vs. Marketing internship

Marketing interns are usually marketing students or fresh graduates who are interested in getting actual work experiences before taking on a full-time job. They usually have an interest or academic background related to marketing. They assist marketing teams in most of their daily activities, sit in their meetings, record minutes of these meetings, take note of action plans, and attend other events related to marketing. They also assist in preparing collateral and other marketing materials, join brainstorming sessions, or any other activity that will help enrich their experience.

A career as a marketing internship brings a lower average salary when compared to the average annual salary of a marketing representative. In fact, marketing interns salary is $17,116 lower than the salary of marketing representatives per year.Only some things about these jobs are the same. Take their skills, for example. Marketing representatives and marketing interns both require similar skills like "powerpoint," "business development," and "trade shows" to carry out their responsibilities.

Each career also uses different skills, according to real marketing representative resumes. While marketing representative responsibilities can utilize skills like "product knowledge," "customer service," "sales presentations," and "life insurance," marketing interns use skills like "digital marketing," "marketing campaigns," "instagram," and "email campaigns."

Marketing interns earn a lower average salary than marketing representatives. But marketing interns earn the highest pay in the technology industry, with an average salary of $33,333. Additionally, marketing representatives earn the highest salaries in the finance with average pay of $60,984 annually.marketing interns earn similar levels of education than marketing representatives in general. They're 0.0% less likely to graduate with a Master's Degree and 0.1% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for marketing representatives in the next 3-5 years?

Dr. Gail Hudson Ph.D.Dr. Gail Hudson Ph.D. LinkedIn profile

Director, College of Business Internship Program, Arkansas State University

As I mentioned above, technology and social media will continue to be necessary. As marketers, students will need to be able to use the technology and have the analytics to support their decisions. This may require working outside the structure of software as well. Google Analytics, Social Media Management, Excel, and Coding are all essential skills.

Marketing representative vs. Sales representative internship

In a sales representative internship, an intern's duties depend on the directives of a supervising staff or manager. Typically, they are responsible for gaining industry insights while performing clerical tasks such as preparing and processing documents, greeting visitors, disseminating and organizing files, and running errands as needed. They may also participate in communicating with clients through calls and appointments to offer products and services, ensuring client satisfaction. Furthermore, as an intern, it is essential to familiarize and abide by the company's policies and regulations, including its vision and mission.

On average, sales representative interns earn lower salaries than marketing representatives, with a $12,820 difference per year.Using the responsibilities included on marketing representatives and sales representative interns resumes, we found that both professions have similar skill requirements, such as "product knowledge," "customer service," and "sales presentations.rdquo;

The required skills of the two careers differ considerably. For example, marketing representatives are more likely to have skills like "business development," "health insurance," "business relationships," and "medicare." But a sales representative internship is more likely to have skills like "kids," "sales process," "salesforce," and "customer complaints."

Most sales representative interns achieve a similar degree level compared to marketing representatives. For example, they're 0.5% less likely to graduate with a Master's Degree, and 1.0% less likely to earn a Doctoral Degree.

Marketing representative vs. Associate sales representative

The duties of an associate sales representative depend on one's line of work or industry of employment. Their responsibilities typically revolve around reaching out to clients through calls or door-to-door visits, offering products and services, collecting payments, addressing issues and concerns, and performing corrective measures when necessary. An associate sales representative often has a quota and deadline to reach; therefore, it is essential to be sales driven and goal-oriented. Furthermore, one must adhere to the policies and regulations of the company.

Associate sales representatives typically earn higher pay than marketing representatives. On average, associate sales representatives earn a $3,631 higher salary per year.While their salaries may vary, marketing representatives and associate sales representatives both use similar skills to perform their duties. Resumes from both professions include skills like "product knowledge," "customer service," and "sales presentations. "While some skills are required in each professionacirc;euro;trade;s responsibilities, there are some differences to note. "health insurance," "market research," "business relationships," and "facebook" are skills that commonly show up on marketing representative resumes. On the other hand, associate sales representatives use skills like work ethic, patients, excellent interpersonal, and excellent organizational on their resumes.The health care industry tends to pay the highest salaries for associate sales representatives, with average annual pay of $56,246. Comparatively, the highest marketing representative annual salary comes from the finance industry.associate sales representatives reach similar levels of education compared to marketing representatives, in general. The difference is that they're 0.6% more likely to earn a Master's Degree, and 0.5% more likely to graduate with a Doctoral Degree.

Types of marketing representative

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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