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Merchandiser vs sales representative

The differences between merchandisers and sales representatives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a sales representative has an average salary of $56,591, which is higher than the $31,051 average annual salary of a merchandiser.

The top three skills for a merchandiser include customer service, PET and pallets. The most important skills for a sales representative are sales process, product knowledge, and customer service.

Merchandiser vs sales representative overview

MerchandiserSales Representative
Yearly salary$31,051$56,591
Hourly rate$14.93$27.21
Growth rate1%4%
Number of jobs109,447205,456
Job satisfaction4.44.33
Most common degreeBachelor's Degree, 33%Bachelor's Degree, 54%
Average age3847
Years of experience-4

What does a merchandiser do?

Merchandisers are employees working for a retail company. Merchandisers are mainly responsible for the store's products. They curate products that are in line with the store's branding. Merchandisers create purchase requisitions and, upon receipt of the products, create displays that would attract the customers. They also ensure that the inventory of the store is well-stocked. Merchandisers should be up to date with current market trends. They should also be familiar with what customers need and want. It is important for merchandisers to know their company's branding by heart. Merchandisers should be able to create good relationships with vendors as well so that their store may be chosen for special promotions.

What does a sales representative do?

Sales representatives primarily sell the company's products and services to businesses or organizations. They should be adept at closing out sales, negotiating, and providing customer service. They should be knowledgeable about the products or services of the manufacturer or producer they represent. They must also have strong analytical skills that would help them in coming up with cost-benefit analysis in assessing the current roster of clients and even prospective ones. Sales representatives should also be able to maintain good working relationships with all involved stakeholders, especially clients.

Merchandiser vs sales representative salary

Merchandisers and sales representatives have different pay scales, as shown below.

MerchandiserSales Representative
Average salary$31,051$56,591
Salary rangeBetween $24,000 And $39,000Between $33,000 And $94,000
Highest paying CityRichmond, CABoston, MA
Highest paying stateAlaskaMassachusetts
Best paying companyMicrosoftGoogle
Best paying industryEducationPharmaceutical

Differences between merchandiser and sales representative education

There are a few differences between a merchandiser and a sales representative in terms of educational background:

MerchandiserSales Representative
Most common degreeBachelor's Degree, 33%Bachelor's Degree, 54%
Most common majorBusinessBusiness
Most common college-SUNY College of Technology at Alfred

Merchandiser vs sales representative demographics

Here are the differences between merchandisers' and sales representatives' demographics:

MerchandiserSales Representative
Average age3847
Gender ratioMale, 58.0% Female, 42.0%Male, 58.1% Female, 41.9%
Race ratioBlack or African American, 9.8% Unknown, 5.6% Hispanic or Latino, 19.7% Asian, 6.4% White, 57.4% American Indian and Alaska Native, 1.0%Black or African American, 3.9% Unknown, 3.7% Hispanic or Latino, 14.5% Asian, 5.2% White, 72.5% American Indian and Alaska Native, 0.2%
LGBT Percentage6%6%

Differences between merchandiser and sales representative duties and responsibilities

Merchandiser example responsibilities.

  • Consult customers on Scotts products and educate them concerning the advantage and benefits over competitive products.
  • Manage jewelry stock and inventory balances accurately.
  • Manage backroom/stock room inventory by organizing pallets, stacking and storing product inventory.
  • Google Adwords, SEO, etc.
  • Carry items up and down ladders.
  • Climb and work on ladders frequently.
  • Show more

Sales representative example responsibilities.

  • Manage prospective leads and existing accounts through a CRM platform to accurately forecast revenue and develop long-term business partnerships.
  • Manage and create all content distribute via various social media outlets: Facebook, twitter, feedback blogs, etc.
  • Search for procurement contracts, attend trade shows, design flyers, postcards, etc.
  • Utilize POS sales software to maintain monetary sales information produce reports for organizational review.
  • Develop and maintain business relationships with businesses and policyholders using establish methods such as customer relationship management CRM.
  • Handle administrative and sales duties as Jr.
  • Show more

Merchandiser vs sales representative skills

Common merchandiser skills
  • Customer Service, 20%
  • PET, 8%
  • Pallets, 5%
  • Back Room, 5%
  • POS, 5%
  • Sales Floor, 4%
Common sales representative skills
  • Sales Process, 9%
  • Product Knowledge, 9%
  • Customer Service, 7%
  • CRM, 6%
  • Business Development, 6%
  • Sales REP, 5%

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