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Joseph L. Murphy is the president and chief executive officer of New York-based JLM Couture, Inc. which he co-founded in 1988. JLM Couture is a leader in the bridal design and manufacturing industry, housing award-winning brands which include Allison Webb, Ti Adora by Allison Webb, LUCIA by Allison Webb, Lazaro, Tara Keely by Lazaro, Hayley Paige, Blush by Hayley Paige, La Petite Hayley Paige, and Hayley Paige Occasions. Mr. Murphy became the controlling shareholder of the company in 1994, and shortly thereafter began to implement a strategy to dramatically expand and improve the brands offered by the company. His earlier experience raising capital for micro-cap companies placed him in a unique position to recruit and assemble the talent and financing for his own venture, JLM Couture. Joe is generally regarded as the innovator of the multi-label bridal house. Recalling early inspiration and how JLM Couture came to be, Mr. Murphy said, ''Back in the late 1980's, I became intrigued by the luxury goods category of the fashion business. I looked at LVMH and how some of the old movie studios operated and thought we could develop a similar model in the bridal industry.''