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Multimedia designer vs graphic designer, marketing

The differences between multimedia designers and graphic designers, marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a multimedia designer and a graphic designer, marketing. Additionally, a multimedia designer has an average salary of $61,468, which is higher than the $48,763 average annual salary of a graphic designer, marketing.

The top three skills for a multimedia designer include graphic design, video production and animation. The most important skills for a graphic designer, marketing are adobe creative suite, brochures, and blog posts.

Multimedia designer vs graphic designer, marketing overview

Multimedia DesignerGraphic Designer, Marketing
Yearly salary$61,468$48,763
Hourly rate$29.55$23.44
Growth rate3%3%
Number of jobs45,329115,113
Job satisfaction--
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 71%
Average age3838
Years of experience1212

What does a multimedia designer do?

A multimedia designer is responsible for creating graphic content and animations for digital platforms and media advertisements. Multimedia designers produce high-quality visual materials according to business requirements and budget limitations. They coordinate with the whole design team for the accuracy of deliverables and modifications as needed. A multimedia designer must be highly technical and creative, especially in utilizing various software applications and programs to develop graphic animations that adhere to quality standards and ensuring its appeal to the target audience.

What does a graphic designer, marketing do?

A graphic designer of marketing specializes in developing creative imagery as part of a company's marketing efforts. Their responsibilities typically revolve around coordinating with the marketing team to share insights and strategies, conceptualizing designs in adherence to objectives and deadlines, and preparing presentations. One may also subject designs into various revisions and edits as needed. Furthermore, as a graphic designer, it is also essential to keep abreast of the latest trends and have an understanding of the target audience.

Multimedia designer vs graphic designer, marketing salary

Multimedia designers and graphic designers, marketing have different pay scales, as shown below.

Multimedia DesignerGraphic Designer, Marketing
Average salary$61,468$48,763
Salary rangeBetween $44,000 And $83,000Between $34,000 And $69,000
Highest paying CityBellevue, WASanta Rosa, CA
Highest paying stateWashingtonWashington
Best paying companyAmazonApple
Best paying industryReal EstateTechnology

Differences between multimedia designer and graphic designer, marketing education

There are a few differences between a multimedia designer and a graphic designer, marketing in terms of educational background:

Multimedia DesignerGraphic Designer, Marketing
Most common degreeBachelor's Degree, 70%Bachelor's Degree, 71%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Multimedia designer vs graphic designer, marketing demographics

Here are the differences between multimedia designers' and graphic designers, marketing' demographics:

Multimedia DesignerGraphic Designer, Marketing
Average age3838
Gender ratioMale, 71.2% Female, 28.8%Male, 39.9% Female, 60.1%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between multimedia designer and graphic designer, marketing duties and responsibilities

Multimedia designer example responsibilities.

  • Manage website redesign including copywriting and updating all website content.
  • Launch new websites using HTML5, CSS and Wordpress.
  • Assist in the development of some client websites as well as basic SEO, site linking, HTML and CSS cleanup.
  • Design and develop dynamic websites, CSS and HTML coding, optimization of graphics, illustrations, photos and web icons.
  • Create and develop the UI for an in house video CMS.
  • Pose and render characters in Maya as well as in-game tools.
  • Show more

Graphic designer, marketing example responsibilities.

  • Manage company website by editing content and updating news and promotions keeping information current using CSS.
  • Manage brand integrity through social media development and Facebook integration, keeping a consistent look and feel through multiple consumer interactions.
  • Design duties include band posters, weekly newspaper print ads and hand-outs for specific events among other things.
  • Design and produce presentation boards, PowerPoint presentations, brochures, promotional/collateral material, invitations, illustration.
  • Used CSS to update online newsletter templates to comply with company branding.
  • Create event collateral, build HTML emails, construct print ads, and assist in marketing strategies.
  • Show more

Multimedia designer vs graphic designer, marketing skills

Common multimedia designer skills
  • Graphic Design, 9%
  • Video Production, 9%
  • Animation, 7%
  • Adobe Creative Suite, 6%
  • Motion Graphics, 5%
  • Photography, 5%
Common graphic designer, marketing skills
  • Adobe Creative Suite, 6%
  • Brochures, 5%
  • Blog Posts, 4%
  • Adobe Photoshop, 4%
  • Graphic Design, 4%
  • Flyers, 4%

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