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In 1990, guided by a plan to redevelop the area through the revitalization of 42nd Street’s historic theaters, the City and State established the nonprofit organization, The New 42nd Street.
In 1992, Robert A. M. Stern was commissioned to develop a master plan for the redesign of Times Square.9 In addition, he developed a guideline for zoning requirements in the area, which promoted the use of large billboards that would be applied to the buildings on 42nd Street.
The New Victory Theater opened on December 11, 1995.
1998: A zoning code is passed that allows for Transferable Development Rights to be sold not only to areas adjacent to the landmarked buildings but to other areas within the district
The show then reopened in 2006; combining its two runs, it has been a part of Broadway for more than 50 years.
In 2008, the newly designed Duffy Square was re-opened to the public.
Video recording of Senses of Place: Reflections on Preservation in Times Square, 18 November 2014, Presented by the Skyscraper Museum.
In 2017, New Victory celebrated the opening of its reinvented lobbies, designed by architecture firm H3, to showcase the theater’s Family Engagement activities and unparalleled commitment to performing arts engagement for young New Yorkers.
The 2017-18 season, which lasted 53 weeks, was the highest-grossing season in Broadway's history, netting $1,697,458,795, with a total show attendance of 13,792,614.
© 2022 Times Square District Management Association, Inc.
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| Company name | Founded date | Revenue | Employee size | Job openings |
|---|---|---|---|---|
| WME | 2009 | $51.6M | 3,544 | 124 |
| Long Wharf Theatre | 1965 | $5.7M | 70 | 4 |
| Directors Guild of America | 1936 | $3.2M | 35 | 1 |
| New Regency Productions | 1982 | $16.0M | 50 | 1 |
| Paradigm Talent Agency | 1992 | $3.2M | 550 | - |
| The Gersh Agency | - | $11.2M | 100 | 3 |
| Palm Beach Opera | 1961 | $4.3M | 71 | - |
| Santa Fe Chamber Music Festival | 1972 | $1.8M | 12 | - |
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New 42 may also be known as or be related to New 42, THE NEW 42ND STREET INC and The New 42nd Street, Inc.