Pay-per-click strategist vs social media strategist

Differences between pay-per-click strategist and social media strategist duties and responsibilities

Pay-per-click strategist example responsibilities.

• Manage and place Facebook advertising for social media promotions.
• Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
• Manage and place Facebook advertising for social media promotions.

Social media strategist example responsibilities.

• Manage social media and content creation for Instagram account of 23k+ followers.
• Manage all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.
• Create, curate, and manage all publish content, including blog posts, website copywriting and design social media images.
• Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
• Develop creative marketing campaigns to engage current and alumni volunteers including photo and video contests on Facebook.
• Crowd source using Facebook, Google and LinkedIn ads.
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