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The differences between product demonstrators and brand advocates can be seen in a few details. Each job has different responsibilities and duties. Additionally, a brand advocate has an average salary of $32,434, which is higher than the $28,147 average annual salary of a product demonstrator.
The top three skills for a product demonstrator include food safety, brand awareness and customer service. The most important skills for a brand advocate are business plan, drive sales, and product line.
| Product Demonstrator | Brand Advocate | |
| Yearly salary | $28,147 | $32,434 |
| Hourly rate | $13.53 | $15.59 |
| Growth rate | 4% | 19% |
| Number of jobs | 195,205 | 19,853 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 38% | Bachelor's Degree, 68% |
| Average age | 45 | 45 |
| Years of experience | - | - |
A product demonstrator, or sometimes known as a brand ambassador, is an individual who is an expert in using a sample product to highlight its greatness and make it appealing to buyers. Product demonstrators must speak in front of many people to generate excitement about a product and provide a complete idea of a product's functionality. They are required to participate in marketing events and converse with a variety of people about the product or service they are selling. Product demonstrators must also communicate with the store management to organize a schedule for a product demonstration.
A brand advocate promotes a company's products or services through various methods, aiming to raise brand awareness and secure sales. Their duties usually include preparing marketing materials, demonstrating products, discussing product or service information, and answering inquiries from potential clients. A brand advocate is responsible for maintaining knowledge of what they are promoting, using their voice to grab the public's interest. Moreover, there are some brand advocates who utilize social media in promoting products, services, and the company itself.
Product demonstrators and brand advocates have different pay scales, as shown below.
| Product Demonstrator | Brand Advocate | |
| Average salary | $28,147 | $32,434 |
| Salary range | Between $24,000 And $31,000 | Between $24,000 And $42,000 |
| Highest paying City | Richmond, CA | - |
| Highest paying state | New Mexico | - |
| Best paying company | Johnson Controls | - |
| Best paying industry | Retail | - |
There are a few differences between a product demonstrator and a brand advocate in terms of educational background:
| Product Demonstrator | Brand Advocate | |
| Most common degree | Bachelor's Degree, 38% | Bachelor's Degree, 68% |
| Most common major | Business | Business |
| Most common college | - | - |
Here are the differences between product demonstrators' and brand advocates' demographics:
| Product Demonstrator | Brand Advocate | |
| Average age | 45 | 45 |
| Gender ratio | Male, 34.0% Female, 66.0% | Male, 60.0% Female, 40.0% |
| Race ratio | Black or African American, 15.8% Unknown, 7.8% Hispanic or Latino, 16.5% Asian, 7.0% White, 52.5% American Indian and Alaska Native, 0.3% | Black or African American, 16.0% Unknown, 7.8% Hispanic or Latino, 18.1% Asian, 6.3% White, 51.5% American Indian and Alaska Native, 0.3% |
| LGBT Percentage | 7% | 7% |