Promotions director vs advertising sales director

The differences between promotions directors and advertising sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotions director and an advertising sales director. Additionally, a promotions director has an average salary of $90,074, which is higher than the $76,505 average annual salary of an advertising sales director.

The top three skills for a promotions director include photoshop, giveaways and radio station. The most important skills for an advertising sales director are media sales, revenue growth, and client relationships.

Promotions director vs advertising sales director overview

	Promotions Director	Advertising Sales Director
Yearly salary	$90,074	$76,505
Hourly rate	$43.30	$36.78
Growth rate	10%	10%
Number of jobs	8,812	56,824
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 87%
Average age	39	39
Years of experience	6	6

Promotions director vs advertising sales director salary

Promotions directors and advertising sales directors have different pay scales, as shown below.

	Promotions Director	Advertising Sales Director
Average salary	$90,074	$76,505
Salary range	Between $56,000 And $143,000	Between $52,000 And $110,000
Highest paying City	Redwood City, CA	-
Highest paying state	Nevada	-
Best paying company	Bonneville International	-
Best paying industry	Media	-

Differences between promotions director and advertising sales director education

There are a few differences between a promotions director and an advertising sales director in terms of educational background:

	Promotions Director	Advertising Sales Director
Most common degree	Bachelor's Degree, 78%	Bachelor's Degree, 87%
Most common major	Communication	Business
Most common college	Northwestern University	Northwestern University

Promotions director vs advertising sales director demographics

Here are the differences between promotions directors' and advertising sales directors' demographics:

	Promotions Director	Advertising Sales Director
Average age	39	39
Gender ratio	Male, 46.0% Female, 54.0%	Male, 57.3% Female, 42.7%
Race ratio	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.1% Asian, 7.6% White, 71.8% American Indian and Alaska Native, 0.4%	Black or African American, 3.4% Unknown, 4.7% Hispanic or Latino, 12.2% Asian, 7.6% White, 71.6% American Indian and Alaska Native, 0.4%
LGBT Percentage	10%	10%

Differences between promotions director and advertising sales director duties and responsibilities

Promotions director example responsibilities.

Create and execute special events, manage DJ public appearances and the prize giveaway process for this leading adult contemporary station.
Execute promotional radio campaigns, create advertisements, manage social media accounts, coordinate DJ events and design innovative graphics.
Negotiate competitive pricing for station promotional materials and listener giveaways to maintain financial stability and increase ratings.
Increase Facebook fans from approx.
Record liners, promos, and sweepers, as well as host a bi-weekly music show.
Post videos to YouTube for clients and then a link to the video on their Facebook page.

Advertising sales director example responsibilities.

Achieve continuous profitability improvements through cost reduction programs successful OEM contract negotiations and outsourcing installation program.
Collaborate on social media and operations project to expand CRM platform for demand awareness, lead scoring automation and forecast accuracy.
Develop new accounts while maintaining and upselling existing accounts.

Promotions director vs advertising sales director skills

Common promotions director skills

Photoshop, 7%
Giveaways, 6%
Radio Station, 6%
On-Air Promotions, 6%
FM, 6%
Promotional Materials, 6%

Common advertising sales director skills

Media Sales, 32%
Revenue Growth, 10%
Client Relationships, 6%
Sales Management, 5%
Account Management, 4%
Sales Strategies, 4%

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Promotions Director
Promotions Director vs Advertising Sales Director

Updated January 8, 2025

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