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The differences between promotions producers and content producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a promotions producer and a content producer. Additionally, a content producer has an average salary of $56,255, which is higher than the $54,517 average annual salary of a promotions producer.
The top three skills for a promotions producer include digital marketing, adobe creative suite and promotional content. The most important skills for a content producer are video content, content production, and digital content.
| Promotions Producer | Content Producer | |
| Yearly salary | $54,517 | $56,255 |
| Hourly rate | $26.21 | $27.05 |
| Growth rate | 8% | 8% |
| Number of jobs | 11,781 | 16,750 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 83% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
Promotions Producers are responsible for producing on-air promotions such as commercial announcements and news pieces at television stations. They are responsible for writing, directing, and editing promotional materials for programs, writing copy and headlines for promotion, developing promotional campaigns based on marketing and creative guidelines as well as creating a budget to manage resources contracted. A promotions producer works with the Senior Producer to implement creative strategies for key promotions.
The job of content producers is to write news stories, product descriptions, and blogs for various digital platforms, including websites, email marketing campaigns, and social media posts. These professionals typically create marketing materials, messaging, and other types of online copy that can be utilized to sell or promote products and services and enhance brand awareness. Additional duties that a content producer typically does include brainstorming and writing viral content and feature articles, completing tasks scheduled via a CRM, and copyediting editorial content.
Promotions producers and content producers have different pay scales, as shown below.
| Promotions Producer | Content Producer | |
| Average salary | $54,517 | $56,255 |
| Salary range | Between $37,000 And $79,000 | Between $38,000 And $81,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | Apple |
| Best paying industry | - | Start-up |
There are a few differences between a promotions producer and a content producer in terms of educational background:
| Promotions Producer | Content Producer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Harvard University |
Here are the differences between promotions producers' and content producers' demographics:
| Promotions Producer | Content Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 67.9% Female, 32.1% | Male, 60.4% Female, 39.6% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |