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The differences between promotions producers and executive producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a promotions producer and an executive producer. Additionally, an executive producer has an average salary of $117,841, which is higher than the $54,517 average annual salary of a promotions producer.
The top three skills for a promotions producer include digital marketing, adobe creative suite and promotional content. The most important skills for an executive producer are video production, digital content, and digital platforms.
| Promotions Producer | Executive Producer | |
| Yearly salary | $54,517 | $117,841 |
| Hourly rate | $26.21 | $56.65 |
| Growth rate | 8% | 8% |
| Number of jobs | 11,781 | 74,007 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
Promotions Producers are responsible for producing on-air promotions such as commercial announcements and news pieces at television stations. They are responsible for writing, directing, and editing promotional materials for programs, writing copy and headlines for promotion, developing promotional campaigns based on marketing and creative guidelines as well as creating a budget to manage resources contracted. A promotions producer works with the Senior Producer to implement creative strategies for key promotions.
An executive producer is responsible for supervising the creation and development of digital entertainment content. Executive producers secure and maintain the production budget, negotiate with a production company, and manage marketing campaigns for promotion. They also work with multiple producers to finalize the production team, review the creative content, and ensure the completeness of production plans within the agreed timeframe. An executive producer must have excellent communication and organization skills, especially on coordinating with production personnel to ensure the smooth flow of the production operations.
Promotions producers and executive producers have different pay scales, as shown below.
| Promotions Producer | Executive Producer | |
| Average salary | $54,517 | $117,841 |
| Salary range | Between $37,000 And $79,000 | Between $72,000 And $190,000 |
| Highest paying City | - | Novato, CA |
| Highest paying state | - | Nevada |
| Best paying company | - | Netflix |
| Best paying industry | - | Technology |
There are a few differences between a promotions producer and an executive producer in terms of educational background:
| Promotions Producer | Executive Producer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Harvard University |
Here are the differences between promotions producers' and executive producers' demographics:
| Promotions Producer | Executive Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 67.9% Female, 32.1% | Male, 62.3% Female, 37.7% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.8% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |