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The differences between promotions producers and freelance producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a promotions producer and a freelance producer. Additionally, a freelance producer has an average salary of $62,218, which is higher than the $54,517 average annual salary of a promotions producer.
The top three skills for a promotions producer include digital marketing, adobe creative suite and promotional content. The most important skills for a freelance producer are music videos, news stories, and video content.
| Promotions Producer | Freelance Producer | |
| Yearly salary | $54,517 | $62,218 |
| Hourly rate | $26.21 | $29.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 11,781 | 9,703 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
Promotions Producers are responsible for producing on-air promotions such as commercial announcements and news pieces at television stations. They are responsible for writing, directing, and editing promotional materials for programs, writing copy and headlines for promotion, developing promotional campaigns based on marketing and creative guidelines as well as creating a budget to manage resources contracted. A promotions producer works with the Senior Producer to implement creative strategies for key promotions.
The responsibilities of a freelance producer are so broad that they can be tricky to define. Broadly, a freelance producer is responsible for finding, launching, and completing a project. They primarily handle logistics pertaining to the creation of various pieces of content. This content may include television shows, advertisements, or audio/video presentations. They also manage finances, keep the production within the allocated budget, and hire all key staff, crew members, and post-production teams. They may also have to scout for shoot locations.
Promotions producers and freelance producers have different pay scales, as shown below.
| Promotions Producer | Freelance Producer | |
| Average salary | $54,517 | $62,218 |
| Salary range | Between $37,000 And $79,000 | Between $33,000 And $113,000 |
| Highest paying City | - | - |
| Highest paying state | - | - |
| Best paying company | - | - |
| Best paying industry | - | - |
There are a few differences between a promotions producer and a freelance producer in terms of educational background:
| Promotions Producer | Freelance Producer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 80% |
| Most common major | Communication | Photography |
| Most common college | Harvard University | Harvard University |
Here are the differences between promotions producers' and freelance producers' demographics:
| Promotions Producer | Freelance Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 67.9% Female, 32.1% | Male, 58.7% Female, 41.3% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |