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The differences between promotions producers and media producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a promotions producer and a media producer. Additionally, a media producer has an average salary of $57,433, which is higher than the $54,517 average annual salary of a promotions producer.
The top three skills for a promotions producer include digital marketing, adobe creative suite and promotional content. The most important skills for a media producer are instagram, training videos, and twitter.
| Promotions Producer | Media Producer | |
| Yearly salary | $54,517 | $57,433 |
| Hourly rate | $26.21 | $27.61 |
| Growth rate | 8% | 8% |
| Number of jobs | 11,781 | 17,827 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
Promotions Producers are responsible for producing on-air promotions such as commercial announcements and news pieces at television stations. They are responsible for writing, directing, and editing promotional materials for programs, writing copy and headlines for promotion, developing promotional campaigns based on marketing and creative guidelines as well as creating a budget to manage resources contracted. A promotions producer works with the Senior Producer to implement creative strategies for key promotions.
A media producer is an individual who is involved in the production of audio and video content used for commercials, movies, online channels, or other mediums. Media producers are given tasks such as creating animation, editing, and arranging videos or developing program materials. They must have excellent skills in using software editing programs such as Final Cut Pro, AVID, and After Effects to create visual pieces. Media producers are also required to work closely with the production crew and directors, sound engineers, videographers, and producers.
Promotions producers and media producers have different pay scales, as shown below.
| Promotions Producer | Media Producer | |
| Average salary | $54,517 | $57,433 |
| Salary range | Between $37,000 And $79,000 | Between $41,000 And $79,000 |
| Highest paying City | - | Farmington, CT |
| Highest paying state | - | Connecticut |
| Best paying company | - | Altice USA |
| Best paying industry | - | Technology |
There are a few differences between a promotions producer and a media producer in terms of educational background:
| Promotions Producer | Media Producer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Harvard University |
Here are the differences between promotions producers' and media producers' demographics:
| Promotions Producer | Media Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 67.9% Female, 32.1% | Male, 67.1% Female, 32.9% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.5% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |