Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between promotions producers and news producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a promotions producer and a news producer. Additionally, a news producer has an average salary of $54,608, which is higher than the $54,517 average annual salary of a promotions producer.
The top three skills for a promotions producer include digital marketing, adobe creative suite and promotional content. The most important skills for a news producer are assignment desk, control room, and story development.
| Promotions Producer | News Producer | |
| Yearly salary | $54,517 | $54,608 |
| Hourly rate | $26.21 | $26.25 |
| Growth rate | 8% | 8% |
| Number of jobs | 11,781 | 11,336 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 90% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
Promotions Producers are responsible for producing on-air promotions such as commercial announcements and news pieces at television stations. They are responsible for writing, directing, and editing promotional materials for programs, writing copy and headlines for promotion, developing promotional campaigns based on marketing and creative guidelines as well as creating a budget to manage resources contracted. A promotions producer works with the Senior Producer to implement creative strategies for key promotions.
A News Producer supervises the editorial content of the news to ensure that news stories are produced and presented to the public in a quality manner. They collaborate with the news director to select and prioritize content to make the broadcast more attractive.
Promotions producers and news producers have different pay scales, as shown below.
| Promotions Producer | News Producer | |
| Average salary | $54,517 | $54,608 |
| Salary range | Between $37,000 And $79,000 | Between $39,000 And $75,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | The New York Times Company |
| Best paying industry | - | Professional |
There are a few differences between a promotions producer and a news producer in terms of educational background:
| Promotions Producer | News Producer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 90% |
| Most common major | Communication | Journalism |
| Most common college | Harvard University | Massachusetts Institute of Technology |
Here are the differences between promotions producers' and news producers' demographics:
| Promotions Producer | News Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 67.9% Female, 32.1% | Male, 42.9% Female, 57.1% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |