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Promotions producer vs producer

The differences between promotions producers and producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a promotions producer and a producer. Additionally, a producer has an average salary of $72,202, which is higher than the $54,517 average annual salary of a promotions producer.

The top three skills for a promotions producer include digital marketing, adobe creative suite and promotional content. The most important skills for a producer are work ethic, video production, and client relationships.

Promotions producer vs producer overview

Promotions ProducerProducer
Yearly salary$54,517$72,202
Hourly rate$26.21$34.71
Growth rate8%8%
Number of jobs11,78110,610
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 79%
Average age4040
Years of experience1212

What does a promotions producer do?

Promotions Producers are responsible for producing on-air promotions such as commercial announcements and news pieces at television stations. They are responsible for writing, directing, and editing promotional materials for programs, writing copy and headlines for promotion, developing promotional campaigns based on marketing and creative guidelines as well as creating a budget to manage resources contracted. A promotions producer works with the Senior Producer to implement creative strategies for key promotions.

What does a producer do?

A producer is an individual who is responsible for providing infrastructure, resources, and logistics in making a movie, television show, or stage production. Producers hire production staff such as director, crew, and sometimes actors to coordinate their activities throughout the production process. They support the creative team by conducting meetings to discuss the production's progress and ensure adherence to deadlines. Producers also travel often either to film on location for a movie or to tour with a theatre production.

Promotions producer vs producer salary

Promotions producers and producers have different pay scales, as shown below.

Promotions ProducerProducer
Average salary$54,517$72,202
Salary rangeBetween $37,000 And $79,000Between $43,000 And $120,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Meta
Best paying industry--

Differences between promotions producer and producer education

There are a few differences between a promotions producer and a producer in terms of educational background:

Promotions ProducerProducer
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 79%
Most common majorCommunicationCommunication
Most common collegeHarvard UniversityHarvard University

Promotions producer vs producer demographics

Here are the differences between promotions producers' and producers' demographics:

Promotions ProducerProducer
Average age4040
Gender ratioMale, 67.9% Female, 32.1%Male, 58.2% Female, 41.8%
Race ratioBlack or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2%Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.3% White, 65.7% American Indian and Alaska Native, 0.2%
LGBT Percentage14%14%

Differences between promotions producer and producer duties and responsibilities

Promotions producer example responsibilities.

  • Manage the Facebook events page and answering questions and acting as the main point of contact for inquiries.
  • Manage day-to-day completion activities including project planning and QA testing.
  • Develop ideas, plan, and coordinate promotional campaigns for the ABC affiliate television station.
  • Shoot digital HD video on location.
  • Produce noon and weekend news programs.
  • Use organic Facebook ads to boost nightly ratings.
  • Show more

Producer example responsibilities.

  • Manage and augment existing budget with EP.
  • Manage production of a Sony HD motion graphics internal sales video.
  • Manage all union matters including, IASTE, DGA and AFTRA.
  • Prospect and generate new business through telemarketing leads, referrals, networking and cold leads.
  • Lead the creation of key titles including high profile X360 launch title and new NFL brand IP.
  • Manage and guide guest bloggers through the editing process, copy edit blogs and produce content in HTML.
  • Show more

Promotions producer vs producer skills

Common promotions producer skills
  • Digital Marketing, 15%
  • Adobe Creative Suite, 8%
  • Promotional Content, 7%
  • Promotional Spots, 7%
  • Graphic Design, 6%
  • Motion Graphics, 4%
Common producer skills
  • Work Ethic, 9%
  • Video Production, 6%
  • Client Relationships, 6%
  • Project Management, 6%
  • Cross-Selling, 6%
  • News Stories, 4%

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