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The differences between promotions producers and producer directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a promotions producer and a producer director. Additionally, a producer director has an average salary of $54,924, which is higher than the $54,517 average annual salary of a promotions producer.
The top three skills for a promotions producer include digital marketing, adobe creative suite and promotional content. The most important skills for a producer director are video production, photography, and music videos.
| Promotions Producer | Producer Director | |
| Yearly salary | $54,517 | $54,924 |
| Hourly rate | $26.21 | $26.41 |
| Growth rate | 8% | 8% |
| Number of jobs | 11,781 | 13,931 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
Promotions Producers are responsible for producing on-air promotions such as commercial announcements and news pieces at television stations. They are responsible for writing, directing, and editing promotional materials for programs, writing copy and headlines for promotion, developing promotional campaigns based on marketing and creative guidelines as well as creating a budget to manage resources contracted. A promotions producer works with the Senior Producer to implement creative strategies for key promotions.
A producer-director is responsible for ensuring that the production operations run smoothly, both in the business and creative side. The producer-director monitors the production staff's performance, as well as reviewing the output of delegated tasks, and manages promotional and marketing events. They also coordinate closely with the creative team to meet deadlines and maintain project deliverables within the budget goals. A producer-director must have excellent communication and organizational skills, especially on negotiating with sponsors to create the best experience for the audience.
Promotions producers and producer directors have different pay scales, as shown below.
| Promotions Producer | Producer Director | |
| Average salary | $54,517 | $54,924 |
| Salary range | Between $37,000 And $79,000 | Between $33,000 And $91,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Apple |
| Best paying industry | - | Media |
There are a few differences between a promotions producer and a producer director in terms of educational background:
| Promotions Producer | Producer Director | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | Communication | Photography |
| Most common college | Harvard University | Stanford University |
Here are the differences between promotions producers' and producer directors' demographics:
| Promotions Producer | Producer Director | |
| Average age | 40 | 40 |
| Gender ratio | Male, 67.9% Female, 32.1% | Male, 73.5% Female, 26.5% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 8.0% Unknown, 5.6% Hispanic or Latino, 14.7% Asian, 6.4% White, 65.1% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |