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The differences between promotions producers and web producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a promotions producer and a web producer. Additionally, a web producer has an average salary of $68,376, which is higher than the $54,517 average annual salary of a promotions producer.
The top three skills for a promotions producer include digital marketing, adobe creative suite and promotional content. The most important skills for a web producer are web content, wordpress, and html css.
| Promotions Producer | Web Producer | |
| Yearly salary | $54,517 | $68,376 |
| Hourly rate | $26.21 | $32.87 |
| Growth rate | 8% | 8% |
| Number of jobs | 11,781 | 17,519 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 83% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
Promotions Producers are responsible for producing on-air promotions such as commercial announcements and news pieces at television stations. They are responsible for writing, directing, and editing promotional materials for programs, writing copy and headlines for promotion, developing promotional campaigns based on marketing and creative guidelines as well as creating a budget to manage resources contracted. A promotions producer works with the Senior Producer to implement creative strategies for key promotions.
A Web Producer is responsible for monitoring the servers' performance and managing web traffic. Web Producers work with the system engineers in designing web features with a user-friendly interface for smooth navigation and transitions. They may also conduct data analysis through surveys to identify opportunities to enhance the site's content and drive more audience. A Web Producer must have excellent communication and technical skills, especially in conducting preventive maintenance and perform immediate troubleshooting for downtimes and system failures.
Promotions producers and web producers have different pay scales, as shown below.
| Promotions Producer | Web Producer | |
| Average salary | $54,517 | $68,376 |
| Salary range | Between $37,000 And $79,000 | Between $48,000 And $97,000 |
| Highest paying City | - | San Mateo, CA |
| Highest paying state | - | Georgia |
| Best paying company | - | Genentech |
| Best paying industry | - | Technology |
There are a few differences between a promotions producer and a web producer in terms of educational background:
| Promotions Producer | Web Producer | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Massachusetts Institute of Technology |
Here are the differences between promotions producers' and web producers' demographics:
| Promotions Producer | Web Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 67.9% Female, 32.1% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |