Real Estate Sales Force CEO and leadership

Jorge L. Guerra Jr. is the president and chief executive officer of Real Estate Sales Force (RESF) and has been responsible for the firm’s strategic direction and growth since its inception in 2005.

Guerra’s extensive experience as a former agent, the founder, and owner of a thriving brokerage, an association executive, and a highly regarded keynote speaker has equipped him to remain on top of emerging issues and trends impacting the future of real estate.

Jorge L. Guerra Jr. is a dynamic industry thought leader. Since launching his brokerage firm Real Estate Sales Force (RESF) 15 years ago, his company has grown significantly with four offices throughout South Florida and over 475 agents. A real estate expert and international keynote speaker, Guerra knew that it was no longer about curb appeal, but rather web appeal. Through the marriage between digital marketing and real estate, Guerra's uber-successful firm and strategic vision catapulted him into success. Most recently, he was named the 2020 Chairman of the Miami Association of Realtors, the largest real estate association in the nation and the 2021 Global Liaison of the National Association of Realtors (NAR).

Guerra has won several prestigious awards including the LBA “Firm of the Year,” Coral Gables Chamber of Commerce Rising Star Award and the BASF Platinum award for “Best Broker of the Year” in the division of Personal Achievement for 2006, 2007 and again in 2008. Among his most recent achievements Guerra was named one of 50 Real Trends Game Changers of 2019, as well as the Top 500 Power Broker Report for RIS Media and The Top 1000 brokerages listed in the 2018 Swanepoel Mega 1000 - among others.

Recognized as a forward-thinking real estate expert as it pertains to digital marketing - Jorge has served as a keynote speaker at a number of national and international high-profile industry events that include: Miami Rock the Market Florida Realtors Convention, National Association of Realtors (NAR) Convention, NAR’s Tech Edge, Xplode Conference, NAHREP National Convention, Inman Connect Miami, Inman Connect NY and Imocionate in Spain.