Search advertising strategist vs social media strategist

Differences between search advertising strategist and social media strategist duties and responsibilities

Search advertising strategist example responsibilities.

• Manage company website and content population using WordPress.
• Coordinate, build, and launch ppc accounts from onset base on discuss client strategies and goals.
• Analyze key PPC metrics including click-through ratio, quality scores, ad ranking, cost per conversion, and other measurements.
• Establish success metrics and monitor campaign performance to ensure benchmarks are meet and exceed wherever possible facilitate internal optimization brainstorming.
• Research, examination/underwriting and preparation of final title policies.

Social media strategist example responsibilities.

• Manage social media and content creation for Instagram account of 23k+ followers.
• Manage all social agency and vendor relationships, including Facebook, LinkedIn, YouTube.
• Create, curate, and manage all publish content, including blog posts, website copywriting and design social media images.
• Perform administrative duties including ordering photography supplies, managing expenses bookkeeping, updating photography inventory and archives.
• Develop creative marketing campaigns to engage current and alumni volunteers including photo and video contests on Facebook.
• Crowd source using Facebook, Google and LinkedIn ads.
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