Search engine optimizer vs director of online marketing strategy & performance

Differences between search engine optimizer and director of online marketing strategy & performance duties and responsibilities

Search engine optimizer example responsibilities.

• Manage paid advertising using AdWords, Facebook, and LinkedIn.
• Create, manage, and analyze YouTube advertising campaigns and brand channels.
• Manage a team in order to meet pre-agreed UMTS Pre launch radio network KPIs.
• Manage SEO and SEM campaigns, tracking, and split testing strategically and using proprietary tools.
• Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
• Code in HTML, Javascript and CSS.
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Director of online marketing strategy & performance example responsibilities.

• Provide strategic oversight and a strong business approach to managing existing systems and developing enhance models for future events.
• Establish high volume relationships with CPA affiliate networks and CPC advertisers.
• Work diligently on optimizing various media paid placements and promotional campaigns to ensure highest ROI for advertisers.
• Lead strategic planning, demand generation nurturing initiatives, and facilitate tactical implementations with focus on elevating marketing ROI.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.
• Re-Create and deploy the marketing message and relate identity materials, translating it for those unfamiliar with e-business technology and terminology.