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Search engine optimizer vs director, search marketing strategies

The differences between search engine optimizers and directors, search marketing strategies can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search engine optimizer and a director, search marketing strategies. Additionally, a director, search marketing strategies has an average salary of $112,940, which is higher than the $99,672 average annual salary of a search engine optimizer.

The top three skills for a search engine optimizer include search engine optimization, CSS and HTML. The most important skills for a director, search marketing strategies are digital marketing, paid search, and SEM.

Search engine optimizer vs director, search marketing strategies overview

Search Engine OptimizerDirector, Search Marketing Strategies
Yearly salary$99,672$112,940
Hourly rate$47.92$54.30
Growth rate10%10%
Number of jobs3,59974,336
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 74%
Average age4444
Years of experience22

Search engine optimizer vs director, search marketing strategies salary

Search engine optimizers and directors, search marketing strategies have different pay scales, as shown below.

Search Engine OptimizerDirector, Search Marketing Strategies
Average salary$99,672$112,940
Salary rangeBetween $70,000 And $141,000Between $71,000 And $177,000
Highest paying CitySan Mateo, CA-
Highest paying stateCalifornia-
Best paying companyMeta-
Best paying industryFinance-

Differences between search engine optimizer and director, search marketing strategies education

There are a few differences between a search engine optimizer and a director, search marketing strategies in terms of educational background:

Search Engine OptimizerDirector, Search Marketing Strategies
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 74%
Most common majorElectrical EngineeringBusiness
Most common collegeUniversity of PennsylvaniaSUNY at Binghamton

Search engine optimizer vs director, search marketing strategies demographics

Here are the differences between search engine optimizers' and directors, search marketing strategies' demographics:

Search Engine OptimizerDirector, Search Marketing Strategies
Average age4444
Gender ratioMale, 78.8% Female, 21.2%Male, 80.6% Female, 19.4%
Race ratioBlack or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage11%11%

Differences between search engine optimizer and director, search marketing strategies duties and responsibilities

Search engine optimizer example responsibilities.

  • Manage paid advertising using AdWords, Facebook, and LinkedIn.
  • Create, manage, and analyze YouTube advertising campaigns and brand channels.
  • Manage a team in order to meet pre-agreed UMTS Pre launch radio network KPIs.
  • Manage SEO and SEM campaigns, tracking, and split testing strategically and using proprietary tools.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
  • Code in HTML, Javascript and CSS.
  • Show more

Director, search marketing strategies example responsibilities.

  • Develop SEM strategies in order to generate high quality leads for clients.
  • Plan, set strategy, manage, and optimize PPC campaigns on Facebook.
  • Conceptualize and manage introduction of Eloqua progressive profiling form and DemandBase analytics API to website.
  • Track and analyze data to demonstrate success and ROI.
  • Analyze PPC issues and opportunities, and provide and implement changes to drive campaign sales.
  • Develop cross location standardization processes and in house data analytic tools improving efficiency and ROI growth.
  • Show more

Search engine optimizer vs director, search marketing strategies skills

Common search engine optimizer skills
  • Search Engine Optimization, 16%
  • CSS, 13%
  • HTML, 12%
  • Web Development, 11%
  • Digital Marketing, 7%
  • Website Content, 4%
Common director, search marketing strategies skills
  • Digital Marketing, 15%
  • Paid Search, 14%
  • SEM, 13%
  • PPC, 9%
  • ROI, 7%
  • Search Engine Marketing, 6%

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