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The differences between search engine optimizers and internet ecommerce specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search engine optimizer and an internet ecommerce specialist. Additionally, a search engine optimizer has an average salary of $99,672, which is higher than the $48,940 average annual salary of an internet ecommerce specialist.
The top three skills for a search engine optimizer include search engine optimization, CSS and HTML. The most important skills for an internet ecommerce specialist are digital marketing, SEO, and e-commerce.
| Search Engine Optimizer | Internet Ecommerce Specialist | |
| Yearly salary | $99,672 | $48,940 |
| Hourly rate | $47.92 | $23.53 |
| Growth rate | 10% | 19% |
| Number of jobs | 3,599 | 21,556 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 67% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
A search engine optimizer is in charge of developing strategies to enhance a website's content and search ranking, ensuring efficiency and client satisfaction. Among their responsibilities include gathering and analyzing web traffic data, researching trends, developing content materials, utilizing relevant keywords, and producing progress reports as needed. There are also instances where they must work together with content specialists and even graphic designers. Furthermore, as a search engine optimizer, it is essential to maintain an active communication line with other staff for a smooth and efficient workflow.
An Internet E-Commerce Specialist helps in monitoring and reporting conversation rate and product sales performance. They create and deploy emails by working with the marketing team and commercial teams. Moreover, an E-Commerce Specialist evaluates analytics such as transaction-level data, telesales, campaign performance, cart composition, chat, user behavior, and more. They leverage Tableau visualizations and Adobe analytics to carry out root cause analyses and understand performance. Furthermore, Internet E-Commerce specialists create and execute roadmaps.
Search engine optimizers and internet ecommerce specialists have different pay scales, as shown below.
| Search Engine Optimizer | Internet Ecommerce Specialist | |
| Average salary | $99,672 | $48,940 |
| Salary range | Between $70,000 And $141,000 | Between $26,000 And $91,000 |
| Highest paying City | San Mateo, CA | Menlo Park, CA |
| Highest paying state | California | Massachusetts |
| Best paying company | Meta | Pandora |
| Best paying industry | Finance | Health Care |
There are a few differences between a search engine optimizer and an internet ecommerce specialist in terms of educational background:
| Search Engine Optimizer | Internet Ecommerce Specialist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 67% |
| Most common major | Electrical Engineering | Business |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between search engine optimizers' and internet ecommerce specialists' demographics:
| Search Engine Optimizer | Internet Ecommerce Specialist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 78.8% Female, 21.2% | Male, 49.2% Female, 50.8% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |