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The differences between search engine optimizers and search strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search engine optimizer and a search strategist. Additionally, a search engine optimizer has an average salary of $99,672, which is higher than the $82,098 average annual salary of a search strategist.
The top three skills for a search engine optimizer include search engine optimization, CSS and HTML. The most important skills for a search strategist are digital marketing, google analytics, and paid search.
| Search Engine Optimizer | Search Strategist | |
| Yearly salary | $99,672 | $82,098 |
| Hourly rate | $47.92 | $39.47 |
| Growth rate | 10% | 10% |
| Number of jobs | 3,599 | 9,339 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 79% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
A search engine optimizer is in charge of developing strategies to enhance a website's content and search ranking, ensuring efficiency and client satisfaction. Among their responsibilities include gathering and analyzing web traffic data, researching trends, developing content materials, utilizing relevant keywords, and producing progress reports as needed. There are also instances where they must work together with content specialists and even graphic designers. Furthermore, as a search engine optimizer, it is essential to maintain an active communication line with other staff for a smooth and efficient workflow.
A search strategist varies depending on institution and roles in their different categories. This is an individual who makes your website or articles to be among the first in line when a customer searches for certain keywords that are related to your organization or a specific product. The duties and responsibilities include developing online marketing strategies and tactics and running simulations and possible outcomes to a strategy to help in revenue forecasting.
Search engine optimizers and search strategists have different pay scales, as shown below.
| Search Engine Optimizer | Search Strategist | |
| Average salary | $99,672 | $82,098 |
| Salary range | Between $70,000 And $141,000 | Between $56,000 And $118,000 |
| Highest paying City | San Mateo, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Meta | |
| Best paying industry | Finance | Health Care |
There are a few differences between a search engine optimizer and a search strategist in terms of educational background:
| Search Engine Optimizer | Search Strategist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 79% |
| Most common major | Electrical Engineering | Marketing |
| Most common college | University of Pennsylvania | Northwestern University |
Here are the differences between search engine optimizers' and search strategists' demographics:
| Search Engine Optimizer | Search Strategist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 78.8% Female, 21.2% | Male, 76.7% Female, 23.3% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |