Search engine optimizer vs usability strategist

The differences between search engine optimizers and usability strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search engine optimizer and a usability strategist. Additionally, a search engine optimizer has an average salary of $99,672, which is higher than the $72,511 average annual salary of a usability strategist.

Search engine optimizer vs usability strategist overview

	Search Engine Optimizer	Usability Strategist
Yearly salary	$99,672	$72,511
Hourly rate	$47.92	$34.86
Growth rate	10%	10%
Number of jobs	3,599	8,159
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 100%
Average age	44	44
Years of experience	2	2

Search engine optimizer vs usability strategist salary

Search engine optimizers and usability strategists have different pay scales, as shown below.

	Search Engine Optimizer	Usability Strategist
Average salary	$99,672	$72,511
Salary range	Between $70,000 And $141,000	Between $41,000 And $126,000
Highest paying City	San Mateo, CA	-
Highest paying state	California	-
Best paying company	Meta	-
Best paying industry	Finance	-

Differences between search engine optimizer and usability strategist education

There are a few differences between a search engine optimizer and a usability strategist in terms of educational background:

	Search Engine Optimizer	Usability Strategist
Most common degree	Bachelor's Degree, 67%	Bachelor's Degree, 100%
Most common major	Electrical Engineering	Psychology
Most common college	University of Pennsylvania	Cornell University

Search engine optimizer vs usability strategist demographics

Here are the differences between search engine optimizers' and usability strategists' demographics:

	Search Engine Optimizer	Usability Strategist
Average age	44	44
Gender ratio	Male, 78.8% Female, 21.2%	Male, 100.0% Female, 0.0%
Race ratio	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%	Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5%
LGBT Percentage	11%	11%

Differences between search engine optimizer and usability strategist duties and responsibilities

Search engine optimizer example responsibilities.

Manage paid advertising using AdWords, Facebook, and LinkedIn.
Create, manage, and analyze YouTube advertising campaigns and brand channels.
Manage a team in order to meet pre-agreed UMTS Pre launch radio network KPIs.
Manage SEO and SEM campaigns, tracking, and split testing strategically and using proprietary tools.
Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
Code in HTML, Javascript and CSS.

Usability strategist example responsibilities.

Manage a team of three analysts to successfully execute on clients' Facebook marketing goals.
Develop and present topics at healthcare conferences and educational seminars as it relates to printing solutions.
Maintain detailed records and documentation in customer relationship management (CRM) system.

Search engine optimizer vs usability strategist skills

Common search engine optimizer skills

Search Engine Optimization, 16%
CSS, 13%
HTML, 12%
Web Development, 11%
Digital Marketing, 7%
Website Content, 4%

Common usability strategist skills

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Search Engine Optimizer vs Usability Strategist

Updated January 8, 2025

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