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The differences between search engine optimizers and web marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a search engine optimizer and a web marketing strategist. Additionally, a search engine optimizer has an average salary of $99,672, which is higher than the $66,295 average annual salary of a web marketing strategist.
The top three skills for a search engine optimizer include search engine optimization, CSS and HTML. The most important skills for a web marketing strategist are wordpress, digital marketing, and web traffic.
| Search Engine Optimizer | Web Marketing Strategist | |
| Yearly salary | $99,672 | $66,295 |
| Hourly rate | $47.92 | $31.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 3,599 | 83,056 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Average age | 44 | 44 |
| Years of experience | 2 | 2 |
Search engine optimizers and web marketing strategists have different pay scales, as shown below.
| Search Engine Optimizer | Web Marketing Strategist | |
| Average salary | $99,672 | $66,295 |
| Salary range | Between $70,000 And $141,000 | Between $39,000 And $111,000 |
| Highest paying City | San Mateo, CA | - |
| Highest paying state | California | - |
| Best paying company | Meta | - |
| Best paying industry | Finance | - |
There are a few differences between a search engine optimizer and a web marketing strategist in terms of educational background:
| Search Engine Optimizer | Web Marketing Strategist | |
| Most common degree | Bachelor's Degree, 67% | Bachelor's Degree, 78% |
| Most common major | Electrical Engineering | Marketing |
| Most common college | University of Pennsylvania | University of Pennsylvania |
Here are the differences between search engine optimizers' and web marketing strategists' demographics:
| Search Engine Optimizer | Web Marketing Strategist | |
| Average age | 44 | 44 |
| Gender ratio | Male, 78.8% Female, 21.2% | Male, 62.1% Female, 37.9% |
| Race ratio | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 11% | 11% |