How to hire a search marketing analyst

How to hire a search marketing analyst, step by step

Here's a step-by-step search marketing analyst hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a search marketing analyst job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new search marketing analyst
• Step 8: Go through the hiring process checklist

What does a search marketing analyst do?

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1. Identify your hiring needs

   First, determine the employments status of the search marketing analyst you need to hire. Certain search marketing analyst roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A search marketing analyst's background is also an important factor in determining whether they'll be a good fit for the position. For example, search marketing analysts from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list shows salaries for various types of search marketing analysts.

   Type of Search Marketing Analyst	Description	Hourly rate
   Search Marketing Analyst	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$23-44
   Analyst Sales	Analyst sales, or a sales analyst, is a professional who is responsible for increasing sales and revenue of a company by running competitive analysis and making recommendations on how the marketing and sales team should move forward. Sales analysts must assist in the review of monthly financial statements and prepare complex financial statements for retail and service businesses... Show more	$22-47
   Marketing Research Internship	A marketing research intern assists a company with its marketing and advertising efforts. They are responsible for collecting data on consumers and competitors, consolidating information into an actionable report, designing the data collection methods to find out customer preferences, managing a company's social media accounts, writing content for marketing material, and offer administrative support to members of the marketing team through tasks like drafting memos.	$12-20

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Paid Search
   • Google Analytics
   • WordPress
   • Keyword Research
   • Campaign Performance
   • Search Engine Marketing
   • Google Adwords
   • Data Analysis
   • Search Campaigns
   • KPIs
   • Search Engine Optimization
   • PowerPoint
   • Marketing Campaigns

   Check all skills

   Responsibilities:

   • Manage analytics for social media platforms utilizing BrandWatch for competitive analysis and Hootsuite for social listening management.
   • Add and update content on internal company website using WordPress.
   • Assist in the project of launching Facebook's search bar.
   • Create and monitor PPC campaign using early Facebook marketing tools.
   • Analyze and optimize client portfolios in order to meet establish KPIs.
   • Establish workflow systems to optimize information management, track pipeline flow and meet regional KPIs.

   More search marketing analyst duties

3. Make a budget

   Including a salary range in the search marketing analyst job description is a good way to get more applicants. A search marketing analyst salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a search marketing analyst in Wyoming may be lower than in Delaware, and an entry-level engineer typically earns less than a senior-level search marketing analyst. Additionally, a search marketing analyst with lots of experience in the field may command a higher salary as a result.

   Average search marketing analyst salary

   $67,096yearly

   $32.26 hourly rate

   ---

   Entry-level search marketing analyst salary

   $48,000 yearly salary

   Updated December 30, 2025

   Average search marketing analyst salary by state

   Rank	State	Avg. salary	Hourly rate
   1	Washington	$91,519	$44
   2	California	$88,192	$42
   3	New York	$80,631	$39
   4	Massachusetts	$73,281	$35
   5	Arkansas	$70,875	$34
   6	Maryland	$67,249	$32
   7	Texas	$66,369	$32
   8	Virginia	$65,980	$32
   9	North Carolina	$64,965	$31
   10	Oregon	$64,779	$31
   11	Illinois	$64,292	$31
   12	Arizona	$63,219	$30
   13	Georgia	$62,732	$30
   14	Colorado	$61,729	$30
   15	Pennsylvania	$61,632	$30
   16	Minnesota	$61,349	$29
   17	Michigan	$60,436	$29
   18	Florida	$59,573	$29
   19	Indiana	$59,011	$28
   20	South Carolina	$58,940	$28

   Average search marketing analyst salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Adobe	$82,444	$39.64	22
   2	Citi	$82,375	$39.60	14
   3	Thermo Fisher Scientific	$81,750	$39.30	31
   4	Bloomingdale's	$81,107	$38.99
   5	The Home Depot	$80,938	$38.91	2
   6	Tripadvisor	$73,564	$35.37
   7	FleetCor Technologies	$72,672	$34.94
   8	Merkle	$70,487	$33.89	1
   9	AutoZone	$70,182	$33.74
   10	CARFAX	$69,886	$33.60	3
   11	World Travel Holdings	$69,508	$33.42	1
   12	Genuine Parts	$68,102	$32.74
   13	ALDI USA	$67,333	$32.37
   14	TEKsystems	$67,275	$32.34	2
   15	Dillard's	$67,245	$32.33	1
   16	Boomtown Bossier City	$64,527	$31.02
   17	David Wood And Associates	$64,474	$31.00
   18	Wayfair	$63,980	$30.76	11
   19	eHealth	$63,293	$30.43
   20	UM Worldwide	$63,083	$30.33

4. Writing a search marketing analyst job description

   A search marketing analyst job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a search marketing analyst job description:

   Search marketing analyst job description example

   As experts in digital marketing, we manage the end-to-end customer experience from acquisition to onsite user flow to retention through digital advertising (social, SEM), design, and our proprietary AMP technology.
   
   Ampush values innovation and ownership, and we have succeeded by staying nimble and taking smart risks. See our values to learn more about the Ampush culture. We are committed to building a culture of diversity, equality and inclusion. We believe that our company should resemble the composition of the communities we work in and the customers we serve.
   
   The Search Analyst will be responsible for account execution, strategy, and ongoing management of Paid Search / Shopping accounts across Ampush's partnerships The Search Analyst will report to the Director of Capabilities, and will work with a team of analysts to drive performance results on Paid Search/Shopping campaigns.
   
   ResponsibilitiesBuild and execute on strategies for direct response Paid Search / Shopping campaigns Manage team projects and stakeholders against goals and deadlines Prioritize work and manage time effectively Provide mentorship on SEM skills for Search Analysts on a day-to-day basis Support partnership management as an SEM expert, including: Working with Growth Marketing Leads / Director of Capabilities to develop rigorous testing roadmaps and monthly/quarterly forecasts for Paid Search / ShoppingParticipating in partner meetings to discuss Paid Search / Shopping strategy and performance Supporting Business Development efforts by evaluating SEM performance for prospective partners
   
   RequirementsBachelor's degree, or equivalent experience1+ years experience in Paid Search / Paid Shopping, including a minimum of 6 months of hands-on, in-platform account management Proven success with direct response Paid Search campaigns History of making business decisions with quantitative rigor and adept in supporting skill sets such as: Excel, data visualization, and statistical analysis Flawless written and verbal communication skills, with experience working with leadership teams and managing external stakeholders
   
   Great BenefitsCompetitive salary100% medical, dental, and vision coverage for employees and their dependents 401(k) with match Life and AD&D coverage Employee assistance program Health and transit flexible spending accounts Uncapped vacation and sick time Monthly stipends for lunch, cell phone, and personal wellness
   This position is not eligible for relocation assistance or visa sponsorship. Ampush reserves the right of ownership for all unsolicited resumes submitted for this requisition and is not responsible for any fees associated with unsolicited resumes. Ampush is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.

   Copy this example

   

5. Post your job

   To find the right search marketing analyst for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with search marketing analysts they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit search marketing analysts who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your search marketing analyst job on Zippia to find and recruit search marketing analyst candidates who meet your exact specifications.
   • Use field-specific websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit search marketing analysts, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new search marketing analyst

   Once you've selected the best search marketing analyst candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   After that, you can create an onboarding schedule for a new search marketing analyst. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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