Head of Lifecycle Marketing, Shopbop
Senior manager of marketing job in New York, NY
Shopbop.com is looking for a strategic Head of Lifecycle Marketing to lead and evolve our global Email and Push notification programs, while driving growth for our mobile App. This role is critical to driving revenue growth and customer engagement through a best-in-class customer marketing experience.
The Head of Lifecycle Marketing will own the strategic vision for Shopbop's lifecycle marketing initiatives, leading a team that includes established marketers. They will partner with CRM to architect customer journey strategies and oversee the evolution of our personalization and automation capabilities. The Head of Lifecycle Marketing will own reporting and goal-setting for the Email, Push, and App channels and advocate for innovations that drive long-term growth. The right candidate will be analytical, customer-focused, thrive in a fast-paced environment with many competing priorities, and partner across teams effectively. They will bring strategic vision, analytical depth, and cross-functional leadership skills to transform our customer engagement. This role sits within the Marketing organization, reporting to the Head of Digital Commerce & Content
Key job responsibilities
• Define comprehensive strategic vision for Email, Push notifications, and App channels aligned with Shopbop's business goals and growth targets.
• Guide the evolution of our lifecycle marketing program across all stages of the journey (acquisition, retention, lapsed, etc.) informed by customer insights, strategic testing, and optimization
• Lead strategic planning, forecasting, and goal-setting across channels, providing executive-level insights and recommendations.
• Architect next-generation personalization and automation strategies to enhance customer lifetime value
• Develop segmentation to improve targeting and relevancy of campaigns
• Champion technology investments and platform enhancements to enable advanced capabilities
• Collaborate on the evolution of customer loyalty initiatives, improving program value and driving engagement across customer segments
• Design framework for testing, measuring, and optimizing channel performance and customer engagement
• Develop strategic partnerships across CRM, Product, Tech, and Creative to drive transformation initiatives
• Maintain a high bar for marketing creative and copy across all messaging touch points
• Own the marketing budget for Email & Push channels, including 3rd party vendor relationships and contracts
• Stay abreast of industry trends in email/push marketing, CRM, and marketing automation
• Mentor and develop team members while fostering a culture of innovation and customer obsession
BASIC QUALIFICATIONS- 7+ years of professional non-internship marketing experience
- 5+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Strong technical understanding and fundamental knowledge of email tools and systems (Salesforce preferred)
- Proficiency with HTML and email coding
- Experience devising marketing campaigns to support mobile App
- Experience using analytics platforms and advanced Microsoft Excel and Office skills
- Strong analytical and problem-solving skills
- Highly organized, excellent attention to detail while seeing the big picture
- Excellent communication (written and verbal) and interpersonal skills
- Experience managing 3rd party vendor relationships
- Comfortable leading presentations and communicating with senior leadership
- 2+ years of managerial experience
- Bachelor's degree in a related field
PREFERRED QUALIFICATIONS- Experience working in an online fashion setting
- Strong interest in and familiarity with fashion
- Experience with SMS marketing
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit ********************************************************* for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit ******************************************************** This position will remain posted until filled. Applicants should apply via our internal or external career site.
Director, Digital Assets, Financial Crimes Models & Analytics
Senior manager of marketing job in Jersey City, NJ
Job Description:Director, Digital Assets, Financial Crimes Models & AnalyticsThe Role
We're seeking a Digital Assets Director to serve as a subject-matter expert and to lead the team directly/indirectly responsible for the development and maintenance of innovative cryptocurrency transaction monitoring and trade surveillance solutions. In this 100% crypto-focused role you will partner with Data Engineers, Data Scientists, Business Intelligence and Compliance professionals to oversee the buildout, management, and improvement of Fidelity's blockchain forensics and trade surveillance capabilities. The role will have broad exposure to senior leaders in Fidelity Digital Assets (‘FDA'), Legal, Risk and Compliance functions. You will partner with development teams to build out critical digital asset surveillance processes and be able to identify when a requirement isn't understood, or a process or control isn't sufficient. You will serve as an in-house crypto expert and thought leader, leveraging your expertise across all phases of the model development life cycle.
Responsibilities of this role:
Drive digital assets model development and enhancement initiatives.
Support crypto related new business initiatives from a blockchain analytics and on-chain compliance perspective.
Partner with Business Unit Technology functions to support development work relative to digital asset surveillance programs.
Manage a small but growing team of digital asset/business intelligence professionals to execute on the Models & Analytics Team's strategic vision.
Serve as a subject matter authority on blockchain forensics and cryptocurrency investigations, industry trends and standards.
Manage digital asset vendor relationship(s), participate in annual vendor oversight responsibilities and influence product roadmaps to maximize value from the relationships.
Maintain relationships with key stakeholders in the Financial Crimes Compliance team and those across Risk, Tech, and Business functions.
Present to senior leaders on cryptocurrency compliance trends, risks and impacts to the Financial Crimes Compliance program.
Support presentations to federal and state regulators on surveillance models and controls during annual exams and new product approval efforts.
Continually increase your knowledge and understanding of the evolving digital asset landscape, always cognizant of technical and regulatory developments, and alert to emerging risks.
Providing insight on all aspects of Fidelity's crypto operations
Positioning the Financial Crimes Compliance program to continue to protect Fidelity Investments customers and brand for years to come
The Expertise and Skills You Bring
Prior AML/Fraud advisory, surveillance, or investigative experience.
Prior financial crimes model development and/or maintenance experience.
Deep knowledge of the digital asset ecosystem, including cryptocurrencies, stablecoins, decentralized finance (bridging/swapping/minting/burning), and more.
Experience managing multiple initiatives simultaneously in addition to direct reports with their own projects. Experience with project planning, communicating with stakeholders, and monitoring and maintaining model performance.
Prior experience managing a team of high performing individuals with diverse skill sets.
Prior experience maintaining critical relationships with senior executives in Compliance, Tech, and Business functions.
Personal experience trading cryptocurrencies, stablecoins and/or NFTs.
Passion for cryptocurrencies and the broader crypto ecosystem in general.
Prior experience supporting regulatory response efforts.
Chainalysis Academy or Elliptic LEARN certifications a plus.
FINRA Series 7, 63, 24 or 9/10 registrations a plus.
Experience with blockchain analytics tools (e.g., Elliptic, Chainalysis, TRM Labs etc.) their various tool suites, and conducting crypto investigations using these products
Knowledge of digital asset AML & fraud typologies such as peel chains, mixers/privacy wallets, pig butchering investment and romance scams, use of non-AML/KYC compliant services or dApps to obfuscate prior activity, and indirect exposure through VASP transactions and correspondent relationships
Capable of deep-diving raw data to understand database and table structure, data location and potential data gaps (raw vs. front-end systems) while clearly articulating findings
Able to navigate front-end systems and the databases where relevant crypto data is being stored communicating with technologists
Excellent listening, communication (verbal and written), influencing, and presentation skills
Knowledge/experience with Agile frameworks and methodologies a plus
Passionate about crypto and its intersection with Financial Crimes
Intellectually curious and an early adopter of new technology
Very thorough with strong documentation skills
Able to communicate and explain crypto concepts to non-technical audience
Great demeanor, teammate, and effective contributor
Strong interpersonal skills
Note: Fidelity is not providing immigration sponsorship for this position
The Team
The Financial Crimes Models & Analytics Team is part of the Financial Crimes Compliance organization. The organization strives to protect Fidelity's businesses, clients, customers, and reputation by providing effective and timely analytical and investigative services, enabling us to provide the optimal balance of risk management and customer experience.
Financial Crimes Models & Analytics is an agile development team supporting all phases of the software development life cycle. We're looking for curious individuals that love data, have a passion for technology and digital assets and thrive in a team-based culture. You will work with vast amounts of data across numerous Fidelity business lines. You'll have the opportunity to learn, test and implement new technologies supporting both existing and new Fidelity businesses.
The Financial Crimes Models and Analytics Team within Fidelity Investments Financial Crimes Compliance group is responsible for the design, development and maintenance of the firms FCC detection and screening models. We partner with colleagues across Fidelity's Corporate Technology, Compliance, Investigations, Legal and Risk groups to build software, data science and analytics solutions that support the firms monitoring programs. The Analytics team supports Fidelity's Economic Sanctions, Negative Media, Customer Risk Rating, Insider Trading, Elder Financial Exploitation, Digital Assets, Low-Priced Securities, International Payments, surveillance, and screening programs.
The base salary range for this position is $110,000-222,000 USD per year.
Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors.
Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.
We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.
Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.
Certifications:Category:Business Analytics and Insights
Marketing Manager
Senior manager of marketing job in New York, NY
Ted Moudis Associates
(TMA) is a full service architectural and interior design firm, with offices in New York, Chicago and an Alliance with the Creative Alliance Group in London, designing innovative workplaces for media, technology, financial, consumer product, and professional services firms.
Ted Moudis Associates
is currently recruiting for a Marking Manager to coordinate and oversee all marketing and public relations effort for the firm.
General Responsibility:
Work in collaboration with office leadership to develop marketing and public relations strategies
Confidently communicate with exceptional writing, editing, proofreading, and layout skills
Emphasis on developing a marketing culture that supports the firm's strategic positioning for marketing pursuits and support of proactive business development by leadership.
Optimize the RFP, RFQ response and proposal content and process
Familiarity with industry trade organizations, publications, conferences and events
Work closely with leadership to determine strategies on proposals and presentations; be hands-on in planning and development of strategic customized responses to RFPs and in the interview preparation
Coordinate the management of and oversee all aspects of the marketing department including but not limited to; PR efforts, social media accounts, project profiles, brochures, case studies, photograph and press portfolio, sponsorship opportunities, mailing lists and database.
Requirements:
7 years prior Marketing experience with an Architectural and Interior Design firm
Must have knowledge of the direction of our industry
Proven record in strong leadership skills to grow a marketing department to be more creative in responses to RFP process - to be able to read requirements and determine where creativity is needed to submit a stronger response than the competition.
Advanced MS Office Skills (Word, Excel, PowerPoint, Outlook)
Advanced knowledge of Photoshop, Illustrator & In Design
Excellent verbal and written communication skills
To Apply:
Send resume and salary requirements to ****************
No staffing agencies. No phone calls please.
Professional working environment, excellent compensation & benefits package including 40l (k), medical/dental.
Brand Manager
Senior manager of marketing job in Summit, NJ
The Brand Manager is responsible for directing complex customer and competitor analyses, preparing forecasts and recommendations, driving market-focused culture, establishing key relationships with agencies and suppliers, and evaluating marketing tactics from complex market access research. You will also contribute to the development of budgets for new product development and new product or service rollouts, and ensure large-scale product launches:
Responsibilities:
Develop and execute innovative marketing strategies for the Neutrogena Hair line of products in alignment with the company's overall goals and objectives. This includes innovation projects and communication campaigns, supporting the Brand Manager.
Collaborate with cross-functional teams, including product development, sales, and finance, to ensure the successful launch and promotion of new products.
Identify and analyze market trends and consumer insights to inform marketing strategies and tactics.
Stay up-to-date with industry developments and best practices to continuously improve marketing efforts.
Ensure compliance with all legal and regulatory requirements.
Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting
Collaborate with finance, business development, and health economics teams to ensure timely and appropriate input
Provide commercial input into commercial development teams in partnership with R&D
Drive the development of market-focused culture through the creation of global and regional launch and marketing plans
Establish and manage key relationships with agencies and suppliers for product concept designs and mockups
Evaluate and derive marketing tactics from complex market access research
Contribute to the development of budgets for new product development and rollouts
Ensure successful large-scale product launches
Experience:
3-6 years of experience in marketing, with a focus on beauty and consumer packaged goods.
Ability to think creatively and strategically.
Strong analytical and problem-solving skills.
Experience in innovation and communications campaign development
Excellent communication and collaboration abilities
Ability to conduct and analyze customer and competitor research
Experience in budget development for new product development and rollouts
Desired Qualifications
Proven track record of developing and executing successful marketing campaigns, and developing innovation
Excellent communication and interpersonal skills.
Experience in the beauty and personal care industry is a must.
Knowledge of branding, positioning, and pricing strategies
Skills:
Experience in beauty, personal care, skincare, or haircare
Understanding of consumer packaged goods (Client) industry
Education:
Bachelor's degree in marketing, business administration, or a related field.
About US Tech Solutions:
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit ************************
US Tech Solutions is an Equal Opportunity Employer.All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Recruiter Details:
Name: I.Prudvi kumar
Email: *******************************
Internal Id: 25-53322
Senior Brand Manager
Senior manager of marketing job in Summit, NJ
Pay: up to $55/hr on w2 (No C2C or 3rd parties)
The Brand Manager is responsible for directing complex customer and competitor analyses, preparing forecasts and recommendations, driving market-focused culture, establishing key relationships with agencies and suppliers, and evaluating marketing tactics from complex market access research. You will also contribute to the development of budgets for new product development and new product or service rollouts, and ensure large-scale product launches:
Key Responsibilities
Develop and execute innovative marketing strategies for the Hair line of products in alignment with the company's overall goals and objectives. This includes innovation projects and communication campaigns, supporting the Brand Manager.
Collaborate with cross-functional teams, including product development, sales, and finance, to ensure the successful launch and promotion of new products.
Identify and analyze market trends and consumer insights to inform marketing strategies and tactics.
Stay up-to-date with industry developments and best practices to continuously improve marketing efforts.
Ensure compliance with all legal and regulatory requirements.
Lead cross-functional teams to conduct customer and competitor analyses, market research, and sales forecasting
Collaborate with finance, business development, and health economics teams to ensure timely and appropriate input
Provide commercial input into commercial development teams in partnership with R&D
Drive the development of market-focused culture through the creation of global and regional launch and marketing plans
Establish and manage key relationships with agencies and suppliers for product concept designs and mockups
Evaluate and derive marketing tactics from complex market access research
Contribute to the development of budgets for new product development and rollouts
Ensure successful large-scale product launches
Qualifications:
Required Qualifications
Bachelor's degree in marketing, business administration, or a related field.
3-6 years of experience in marketing, with a focus on beauty and consumer packaged goods.
Ability to think creatively and strategically.
Strong analytical and problem-solving skills.
Experience in innovation and communications campaign development
Excellent communication and collaboration abilities
Ability to conduct and analyze customer and competitor research
Experience in budget development for new product development and rollouts
Desired Qualifications
Proven track record of developing and executing successful marketing campaigns, and developing innovation
Excellent communication and interpersonal skills.
Experience in the beauty and personal care industry is a must.
Knowledge of branding, positioning, and pricing strategies.
Marketing Managers (Professional, Scientific, and Technical Services)
Senior manager of marketing job in Jersey City, NJ
Mercor is recruiting **Marketing Managers who work in Professional, Scientific, and Technical Services Sector** as independent contractors working on a research project **for one of the world's top AI companies. ** This project involves using your professional experience to design questions related to your occupation as a Marketing Manager.
Applicants must: - Have **4+ years full-time work experience** as a Marketing Manager; and - **Be based in the US, UK, or Canada** Here are more details about the role: - We aim to make **the hourly compensation rate offered to you competitive based on your professional background and geographic location** (please note that the listed hourly compensation scale is for U.
S.
-based applicants and that that scale will differ depending on where a candidate is geographically based) - The work is **fully asynchronous** and can be done around your schedule - This project requires that you be able to commit a **minimum of 15 hours per week** - The work **will last for approximately 3-4 weeks after you begin the project** - Please note you will need access to a desktop or laptop computer for this project and that we **cannot accept applicants who use chromebook computers** With respect to pay and legal status: - **We can meet industry-standard compensation expectations for your current role** - We will pay you out weekly via Stripe Connect based on the number of project work hours that you log - You will be classified as an “at-will” contractor to Mercor - Please note that we **cannot currently support H1-B or STEM OPT status candidates**
Marketing Manager
Senior manager of marketing job in New York, NY
Job Description: Marketing Manager
Travel: Occasional
THEMAGIC5 is reinventing the sporting goods industry with custom-fitted swim goggles created through advanced facial scanning technology. Trusted by elite triathletes, competitive swimmers, and everyday athletes, our long-term vision is to transform how premium sports products are made-moving from standardized to custom-fit, all enabled by technology.
We were featured on
Shark Tank
, where we secured one of the largest deals in the show's history with Mark Cuban and Robert Herjavec. As we expand across the U.S. and Europe, we're looking for ambitious talent to help accelerate our growth.
Role Overview
We are seeking a highly motivated Marketing Manager to work closely with the founders and support key areas of our brand growth, incl. but not limited to brand marketing, athlete partnerships (you will work with the best triathletes and swimmers i the world!), press, SEO&GEO, influencer and other affiliate partnerships.
This role is ideal for someone early in their marketing career who is hungry to learn, eager to build, and dreams of one day becoming a CMO at a leading global sports brand like Nike, Adidas, or similar.
Key Responsibilities
Manage and coordinate athlete partnerships across swimming, triathlon, and endurance sports.
Oversee and grow our affiliate and influencer marketing program, including outreach, onboarding, and performance tracking.
Support PR activities, including press outreach, media coordination, and maintaining brand messaging.
Collaborate directly with founders on strategic marketing initiatives and brand campaigns.
Assist in content planning, social campaigns, and community-facing initiatives when needed.
Maintain structured workflows, reporting, and communication across projects.
Who You Are
3+ years of part-time or early-career experience in marketing, sports marketing, partnerships, or a related field.
A strong strategic communicator
Structured, organized, and ambitious-your long-term goal is to become a CMO at a top sports or athletic brand.
Passionate about the sports industry with experience in swimming or triathlon-either as an athlete or through previous work.
Able to thrive in a fast-paced startup environment with a hands-on approach.
Self-driven, motivated, and eager to learn directly from founders.
What We Offer
Exposure to high-level strategy and decision-making though all levels of the company.
Opportunity to shape athlete partnerships and marketing programs at a leading sports-tech brand.
A dynamic, mission-driven environment redefining the future of performance sports products.
Healthcare and a great working environment!
Head of Digital Growth
Senior manager of marketing job in Totowa, NJ
Capezio is a global leader in dancewear and footwear, dedicated to inspiring and empowering customers through innovative, high-quality products. The Head of Digital Growth owns Capezio's expansion and revenue generation through digital channels. This individual's skillset combines marketing, product, data analysis, and user experience expertise to create and execute digital growth strategies. The Head of Digital Growth will work cross-functionally to optimize the entire customer lifecycle, from acquisition to retention and referral, using data driven insights and experimentation. This role is pivotal to the brand staying relevant and modern in order to appeal to today's customer and maximize Capezio's commercial opportunity.
Key Responsibilities
Owned Global Consumer Channels
Own the strategy and operations for Capezio-owned consumer channels:
Capezio.com / eCommerce (domestic and international)
Marketplace storefronts (e.g., Amazon, Walmart, etc.)
Monetization of Instagram and TikTok
New revenue channel incubation, including Capezio's Direct-to-Studio (DTS) program, ensuring its successful commercialization and scalable growth.
Manage & own US channel-level P&Ls with clear accountability for topline growth, contribution margin, LTV, and reallocation of investment based on performance.
Support Capezio's growing international consumer business by partnering with the GM of International. While the GM drives regional strategy, you will oversee shared services related to paid media, digital merchandising, and eCommerce operations to ensure alignment with global brand and performance standards.
Ensure an omnichannel view of the consumer, with coordinated promotions, pricing strategy, and customer engagement
Marketing & Growth
Own all paid marketing effort, acquisition and retention, with a strong hand in the details of the performance marketing budget and execution, including hands-on fluency in Meta Ads Manager, Google Ads, affiliate, display, retargeting, and SEO
Align marketing plans with commercial goals and promotional calendars across all owned channels
Own and continuously improve LTV, loyalty, and customer retention metrics-including full ownership of the loyalty program strategy, budget, and iteration roadmap
Develop the marketing & promo roadmap in partnership with product and channel owners to support launches, activations, and seasonal campaigns
Partner with VP, Brand and Marketing to ensure creativity is executed consistently and in line with brand identity
Digital Infrastructure & Consumer Data
Oversee Capezio's digital consumer infrastructure, including:
CRM systems and customer journey architecture
MarTech stack, segmentation, and marketing automation
Consumer analytics, attribution, and reporting frameworks
eCommerce platform performance, including UX conversion optimization
Partner with the IT to ensure clean, actionable data flows across systems
Build and lead a culture of testing, personalization, and iterative optimization-leveraging A/B testing, UX refinement, and data-driven insights to enhance the customer journey and business performance
Oversee Capezio's digital merchandising efforts, including PDP content, product filters, search optimization, and on-site navigation strategy, in partnership with eCommerce and marketing leads
Team & Cross-Functional Leadership
Lead a high-performing organization across eComm, Store Performance, Marketplace, Marketing, and Consumer Analytics
Work closely with the product development team, who own assortment and pricing strategy, to ensure alignment with promotional strategy and digital execution across all owned channels
Collaborate with the sales team to ensure DTC efforts complement wholesale goals
Work closely with VP, Brand and Marketing on asset development and events to drive conversion and DTC sales
Collaborate with the COO to ensure that fulfillment, customer service, and operational logistics meet the standards required to deliver on the consumer experience across digital and physical channels
Establish KPIs, dashboards, and incentive structures that drive accountability across internal teams and external partners-including active agency and vendor performance management
Effectively synthesize and communicate strategy and performance to executive leadership and the Board
Who You Are
A seasoned DTC and omni-channel operator with deep experience leading digital, retail, and marketplace businesses
A performance-driven marketer who balances creative instincts with clear commercial goals
A systems thinker with experience owning martech, CRM, and consumer data strategies
Comfortable operating in a fast-paced environment, with a bias for entrepreneurial execution
A collaborative executive who brings clarity, urgency, and alignment across functions
A champion for the customer who sees LTV, loyalty, and repeat engagement as long-term strategic advantages
A pragmatic builder who knows how to modernize infrastructure and scale what works-without overcomplicating
A strong communicator and storyteller, with the ability to influence across levels and align teams around key goals
Qualifications
Bachelor's degree required
10-15+ years of leadership experience across eCommerce, retail, digital marketing, or consumer P&L ownership
Deep understanding of Amazon and other key digital marketplace customers
Proven success managing & scaling omni-channel consumer businesses, with direct accountability for P&L, LTV, and margin growth across multiple distribution channels (eComm, stores, marketplaces)
Experience leading performance marketing, loyalty, or digital growth efforts in a consumer brand or retail environment
Hands-on fluency with digital marketing platforms and tools (e.g., Google Ads, Meta Ads Manager, affiliate networks, SEO/LSA dashboards, etc.)
Experience building and scaling loyalty programs, including strategic roadmap ownership, budget management, and iteration based on data-driven testing
Strong understanding of CRM, martech, personalization, and data architecture best practices
Track record of leading digital merchandising functions, including PDP optimization, navigation/filtering logic, and on-site search performance
Track record of aligning execution with brand voice and business outcomes
Comfort operating in fast-paced, transformation-driven environments with a balance of strategic vision and hands-on execution
Salary: $180,000-$220,000 base salary (plus annual bonus and management incentive program)
Vice President Marketing
Senior manager of marketing job in Paramus, NJ
Vice President of Marketing is responsible for developing a 360-marketing plan and leading and leading a marketing team that supports growth of the retail, shop-at-home, and trade business units. He/she is responsible for developing and executing a comprehensive strategy that builds new customers and drives sales across all channels. He/she must have keen insight of Blinds to Go business and brand strategy and be able to balance short-term results with long-term brand positioning. He/she must be a hands-on manager, an astute analyst and good strategist. He/she must have relevant experience in a multi-location retail or service business with knowledge of lever to drive store traffic and shop at home leads.
Responsibilities:
· Direct and a manage internal marketing team that includes digital marketing manager and analyst, social media team, creative team, web development team, and regional marketing managers
· Develop a 360-marketing plan and calendar that drive business short-term and build brand
· Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online
· Develop and sustain a culture that values analytical problem-solving, collaboration, ownership and accountability
· Work with other department to lead programs and activities that contribute to growth of business and brand
Requirements:
· Bachelor's or master's degree in marketing, communications, or cognitive sciences, mathematics, statistics, sciences or engineering
· 10+ years experience in digital marketing in retail, or consumer product/service business
· Multi-channel marketing experience
· Experience with SEO, PPC, content marketing, paid search and social marketing
· 5+ years management and leadership experience
· Working knowledge of database marketing, email marketing, statistical analysis
· Strong analytical, problem-solving, data manipulation and planning skills
· Strong computer skills including (Excel, Google Analytics, relational databases etc.)
· Entrepreneurial, hands-on, and able to work independently
· High level of self-motivation and intellectual curiosity
· Good oral and written communication skills
We will invest 6-9 month onboarding this senior manager to ensure their long-term success at Blinds to Go. He/she Will develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG's competitive advantage and mentoring from business owners.
Marketing Manager
Senior manager of marketing job in Closter, NJ
WITH FORCEBRANDS**
The Marketing Manager will be a key driver in shaping and executing marketing strategies that increase brand awareness, inspire consumer engagement, and accelerate product growth. This role requires a blend of creative vision and strategic execution, developing out-of-the-box ideas that build brand recognition and motivate shoppers to choose our products at retail.
Balancing big-picture thinking with hands-on management, the Marketing Manager will oversee day-to-day marketing activities while leading cross-functional initiatives across digital, retail, shopper marketing, PR, content creation, and agency partnerships.
Key Responsibilities
Strategic Campaign Development - Manage our agency and help design and manage multi-channel campaigns that drive brand visibility and consumer action at shelf.
Brand Positioning & Storytelling - Craft and communicate a compelling, consistent brand narrative across all consumer touchpoints.
Creative & Content Leadership - Direct agency partners and collaborators to ensure marketing outputs (social, video, digital, packaging, print) are impactful, on-brand, and innovative.
Innovation & Trend Awareness - Identify and apply cultural, creative, and industry trends to keep the brand relevant and top-of-mind.
Cross-Functional Collaboration - Partner with sales, product, and operations teams to align marketing initiatives with business priorities and retail strategies.
Campaign Management - Lead integrated marketing campaigns spanning digital, social, email, influencer, and trade channels, ensuring flawless execution.
Retail & Shopper Marketing - Develop and implement in-store promotions, merchandising tools, and retailer programs that drive consumer pull-through.
Digital Marketing - Oversee paid media (Meta, Google, programmatic), SEO, and website performance with external partners to maximize reach and conversion.
Market Insights - Track market trends, consumer behavior, and competitor activity to inform marketing and product positioning.
Budget Management - Own marketing budgets, ensuring cost efficiency and ROI across campaigns.
Performance Reporting - Monitor KPIs, analyze results, and present actionable insights to management.
Trade show management - organize and manage trade show process.
Qualifications
4-7 years of marketing experience, ideally in food, beverage, or CPG.
Proven track record in developing and executing successful creative campaigns.
Strong understanding of retail channels, plus digital marketing best practices.
Agency Management.
Demonstrated ability to think creatively while making data-informed decisions.
Excellent organizational, project management, and multitasking skills.
Strong collaboration and communication abilities across teams and stakeholders.
Experience working in fast-paced, high-growth environments is a plus.
Bachelor's degree in Marketing, Business, or related field (MBA a plus).
Nice-to-Haves
Experience with Shopify, Klaviyo, Google Analytics, and Meta Ads Manager.
Familiarity with shopper marketing, trade promotions, and retailer-specific programs.
Genuine passion for food, health, and wellness categories.
Chief Marketing Officer
Senior manager of marketing job in New York, NY
We are a group of people that are not only passionate about our work but about each other and our customers. Our flat hierarchy and organizational structure create an open environment where all feel comfortable to voice ideas, and we love the smart, creative minds of people who take pride in what they do.
Reporting directly to the CEO and a member of the Executive Leadership team, the Chief Marketing Officer will play an instrumental role in unlocking Worthy's next chapter of growth. Worthy has recently merged with Circa Jewels and the CMO will be responsible for the marketing strategy of both brands. Building on a foundation anchored in content-driven performance marketing, they will elevate capabilities to accelerate the acquisition and retention in Worthy and CIRCA's complex funnels while building brand awareness and brand strength for both lines of business.
What You'll Do
Create and navigate the post-merger integration strategy for our two brands, Worthy & Circa Jewels
Develop and execute an integrated marketing communication plan to promote both brands
Accelerate growth by unlocking the supply side of the business through effective ROI positive marketing strategies, with a focus on customer acquisition and retention throughout Worthy & Circa Jewels unique funnels
Manage external agency partners and develop long term strategy for coverage (e.g., in-sourcing vs. out-souring)
Drive brand awareness and brand strengths by defining how to anchor the value proposition across all consumer touchpoints for both Worthy & Circa Jewels
Lead the strategy of all marketing campaigns, including digital marketing, social media, email marketing, and advertising
Develop and manage marketing budgets, ensuring efficient use of resources and ROI
Collaborate with internal stakeholders to align marketing strategies with overall business objectives
Utilize data to optimize the marketing spending and deliver recommendations for other executive team members such as product, strategy, sales and operations.
Determine optimal organizational structure of the new combined marketing team, including the identification and filling of any gaps
Mentor and lead a dispersed, global team of high performing individuals
Who You Are
Strategic thinker, capable of conceptualizing, developing and articulating strategic vision and influencing an organization to move toward that vision
Proven track record of delivering results in a dynamic, high-growth environment
Drives toward goals, takes initiative
A strong, and kind communicator with professional direct verbal & written skills
Ability to work cross functionally with different teams and company stakeholders
Highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts
Self-motivated and results-oriented, strategic thinker with an ability to learn, contribute, and are willing to take full ownership over Seller Support
What You Have
BA in relevant field; MBA in Marketing or Strategic Planning strongly preferred.
15+ years marketing experience with increasing levels of responsibility and leadership, including content, digital & performance marketing, lifecycle marketing, and marketing analytics
10+ years of experience hiring, managing, and developing both individual contributors and senior leaders
Direct experience scaling a brand
Strong analytical capabilities, coupled with a creative flair to balance data with innovation
Outstanding communication skills to rally teams and present compelling strategies to stakeholders
Must be able to commute to Midtown Manhattan office full-time with ample flexibility in your schedule as needed
What We'll Give You
Compensation between $250,000-$350,000 OTE (mix of base and potential performance-driven bonus)
A supportive, inclusive culture in an organization that values your contributions
Opportunities for personal and professional growth through work experience and mentorship
An attractive and equitable compensation package, including salary and stock options
A generous benefits program featuring generous PTO, comprehensive medical, dental, vision and other health benefits
401K plan, commuter program, learning & development resources, health & wellness perks (i.e. free therapy sessions, discounted pet insurance)
Director of Strategy and Operations
Senior manager of marketing job in New York, NY
WHO WE ARE:
The Foundrae Collection is more than jewelry. The pieces are modern heirlooms, ones that allow the wearer to express something of themself to the world. The Foundrae collection is intended to become part of the wearer, a second skin, to be an expression of identity and of personal values.
The collection is founded on a lexicon of archetypal, mythological and classical symbols with the intention of inspiring the wearer to take the wisdom passed down through generations and apply that to one's own life. Foundrae is a reminder, one we wear against our hearts or on our hands, of our capacity for change and growth. When you wear one of these pieces, you are announcing to yourself and to the world that everything you want and everything you want to be is already inside you - all you have to do is claim it.
The Role
The Director of Strategy and Operations will partner closely with the CEO and leadership team to guide strategic planning, project management, and cross-functional alignment across the company. This role blends strategic thought partnership with day‑to‑day operational leadership, ensuring that priorities are clearly defined and executed across the organization. This leader brings structure to company initiatives, strengthens processes that support luxury retail standards, and enhances communication and accountability across teams. Reporting directly to the CEO, this position will provide visibility, accountability, and seamless communication across all areas of the business
Responsibilities
Partner with the CEO to translate strategic priorities into structured plans that include defined goals, resourcing needs, and measurable outcomes.
Serve as a cross-functional leader, ensuring all departments move in alignment with company priorities and operational standards.
Lead and oversee multiple high-impact initiatives across retail, wholesale, e-commerce, production, and brand functions.
Build strategic frameworks that help teams understand priorities, sequencing, and interdependencies across projects.
Create and maintain project timelines, deliverables, KPIs, and reporting dashboards that support visibility at the leadership level.
Facilitate communication and collaboration across cross-functional teams.
Track progress across all strategic initiatives and proactively identify risks, operational gaps, or competing priorities.
Prepare leadership briefings, project summaries, and structured updates that enable informed decision-making.
Drive accountability by reinforcing deadlines, operational discipline, and follow-through across all levels of the organization.
Lead recurring cross-functional meetings, ensuring they are well-structured, action-oriented, and aligned to organizational goals.
Partner with retail leadership to enhance client experience, service standards, and the operational consistency expected within a luxury environment.
Collaborate with marketing, brand, and product teams to ensure operational readiness for launches, campaigns, and new collection releases.
Guide post-project evaluations to derive insights, strengthen organizational learning, and inform future planning cycles.
Support the development of organizational processes, SOPs, and governance structures that reinforce clarity and consistency as the company grows.
Requirements
7+ years of experience in strategy, operations, or project leadership roles within luxury retail, fine jewelry, or premium consumer products.
Experience partnering directly with senior leadership or founders in a high‑growth, entrepreneurial environment.
Strong strategic planning skills with the ability to translate vision into structured, actionable plans.
Deep understanding of luxury retail operations, client experience standards, and cross‑functional coordination.
Exceptional communication and interpersonal skills, able to influence and collaborate across all levels.
Strong organizational abilities with comfort managing competing priorities in a fast‑moving environment.
Experience developing reporting tools, dashboards, or systems that support operational transparency.
Demonstrated ability to identify challenges, propose solutions, and drive accountability across teams.
Director of Ecommerce
Senior manager of marketing job in New York, NY
VelvetCaviar.com is a leading lifestyle and tech accessories store with millions of shoppers every month. We're seeking a visionary, data-driven, and highly organized E-commerce Director to own and scale one of the fastest-growing Shopify brands of the past 3 years!
From campaign launches to conversion rate optimizations, this E-commerce Director will oversee all parts of the Shopify ecosystem. In addition, working closely with the Marketing Director to help drive efficient paid and organic traffic.
If you're someone who loves e-commerce, is driven to break new records, and is obsessed with perfecting the customer journey, this role is for you. Join us in building the next e-commerce powerhouse.
ABOUT US:
Velvet Caviar is a leading phone accessories brand with over 1+ Million social media followers and millions of customers, established in New York since 2015. We're mostly known for pioneering the tech accessories market with our stylish phone cases and matching accessories. Our products can be found in national retailers and on thousands of celebrities and influencers worldwide! With a smaller team environment, Velvet Caviar is a great place for collaboration, personal growth, and making an impact.
Visit our Instagram at @velvetcaviar and our website, velvetcaviar.com, to better understand the brand and product line.
RESPONSIBILITIES:
Shopify Store Growth
Develop, lead, and execute a world class eCommerce growth strategy
Oversee the Shopify storefront's performance, design, and user experience
Lead conversion rate optimizations with A/B tests, checkout flows, product page optimization, etc.
Manage the website designer and software development team members & agencies for website rollouts
Direct site merchandising: homepage, category pages, PDPs, search navigation.
Launch duplicate Shopify stores in foreign markets (Europe, South America, etc)
Marketing & Acquisition
Coordinate campaigns with the creative team for seasonal and promotional events
Coordinate product launches online - asset readiness, page builds, bundling, cross-sells.
Partner with the Marketing Director on paid media strategy (Meta, Google, TikTok, etc.)
Oversee retention programs across automated email, SMS, and CRM lifecycles
Implement and optimize loyalty, referral, and subscription programs
Oversee the SEO development with both on and off site programs
Technology & Data
Own the Shopify tech stack for all applications: Klaviyo, Yotpo, Gorgias, etc.
Ensure proper data tracking across GA4, Meta Pixel, server-side tagging, and attribution tools.
Derive advanced analytics for breakthrough revenue, AOV, CAC, LTV, ROAS opportunities
Manage vendors, negotiating contracts and holding them accountable to ROAS/KPI targets.
Evaluate and implement new e-commerce technologies or partners as needed.
Leadership & Team Building
Build and lead the e-commerce team & functions.
Recruit, coach, and develop high-performing team members.
Set team OKRs/KPIs aligned with the business' objectives.
Collaborate cross-functionally with Ops, Finance, and Product teams.
Financial Management
Set annual and quarterly growth targets for DTC sales.
Manage and optimize tech stack budget allocations.
Identify opportunities to improve profitability (AOV increases, retention boosts, better ROAS)
Partner with Ops on demand planning and inventory flow to align supply with demand.
REQUIREMENTS:
Experienced: 5+ years growing Shopify stores with a proven track record.
Accomplished: Scaled ecommerce revenue to 8 or 9 figures on Shopify.
Analytical: Obsessed with website performance, CRO, CVR, and AOV testing.
Technical: Skilled in leading web design & development rollouts.
Global: Experienced in launching and scaling international Shopify stores.
Adaptable: Thrives in a fast-paced, ever-changing environment.
Driven: Goal-oriented, ambitious, and relentless in pursuit of success.
PERKS:
Be a key strategic leader at a fast-growing, 8-figure brand.
Competitive salary + performance-based bonuses.
Hybrid schedule with 2 days per week in the Brooklyn Navy Yard office.
Generous PTO based on seniority
Health insurance coverage plus additional benefits.
Quarterly team events & retreats to connect and recharge.
Velvet Caviar is an equal-opportunity employer committed to a diverse workplace environment.
Director of Ecommerce (Ref: 193307)
Senior manager of marketing job in New York, NY
Title: Ecommerce Director
Salary: $155,000 per year base + benefits
Industry: Retail
Contact: ********************************
The Ecommerce Director will lead and scale our online retail channel, driving revenue growth, brand engagement, and customer acquisition across all digital platforms. This role oversees day-to-day ecommerce operations, digital merchandising, customer experience, performance marketing alignment, and site optimization. The ideal candidate has deep experience in fashion or apparel retail, strong analytical skills, and a passion for building a seamless, brand-forward online shopping experience.
Job Responsibilities:
Develop and execute a comprehensive ecommerce strategy that delivers revenue, margin, and customer growth goals.
Lead and mentor the ecommerce team; collaborate closely with merchandising, creative, marketing, operations, and customer service teams.
Own ecommerce KPIs (traffic, conversion, AOV, CAC, CLV, return rate, etc.) and consistently report performance to executive leadership.
Oversee digital merchandising, navigation, product presentation, and onsite content to ensure accuracy and compelling storytelling.
Plan and execute seasonal online product launches, collections, and promotional campaigns.
Work with creative teams to uphold brand identity, visual direction, and tone of voice across the digital storefront.
Collaborate with supply chain and warehouse teams to optimize inventory forecasting, fulfillment efficiency, shipping methods, and returns processes.
Monitor and improve customer service performance, policies, and communications.
Job Requirements:
7+ years of ecommerce leadership experience; apparel, retail, or fashion brand experience strongly preferred.
Proven track record of scaling DTC ecommerce revenue and improving conversion metrics.
Strong analytical mindset; proficiency with platforms such as Google Analytics, Shopify/Magento/SFCC/BigCommerce, Klaviyo/Iterable, and A/B testing tools.
Understanding of digital merchandising, UX/UI principles, SEO, and performance marketing.
Excellent project leadership, communication, and cross-functional collaboration skills.
Ability to balance creative brand focus with data-driven performance decision-making.
Marketing Manager
Senior manager of marketing job in Berkeley Heights, NJ
Marketing Assistant / Project Manager
Are you organized, driven, and passionate about digital marketing? Our client is looking for you!
Do you excel at planning, executing, and managing campaigns that engage audiences and deliver measurable results?
If so, this could be the perfect opportunity for you.
We're a fast-growing business coaching company that helps gym owners around the world grow their businesses. Our founder, a gym owner turned author and national speaker, built his gym from scratch into a multi-million-dollar business-and now shares that expertise globally. Demand for our coaching programs has skyrocketed, and we're looking for a Digital Marketing Project Manager to help us take our marketing to the next level.
This role is ideal for someone who thrives on organization, loves digital marketing, and enjoys seeing projects through from start to finish. You'll play a key role in driving our growth by ensuring campaigns are executed flawlessly across multiple platforms.
Your Day-to-Day
Manage the marketing calendar and ensure all campaigns launch on time.
Manage our weekly podcast - edit, schedule, publish, and promote each episode.
Oversee all social media channels (Facebook, Instagram, YouTube, LinkedIn).
Coordinate with partners and joint ventures to keep projects moving.
Collect all marketing data and build a weekly report on key metrics.
Manage promo for events and seasonal promotions
Send and edit daily marketing emails - you'll help edit, proof, and send emails that go to 20,000+ gym owners globally each day.
Handle light graphic design and video editing, and outsource bigger projects when needed.
Editing of sales copy, books, newsletters, and reports.
Photography and Filming at our events and for our content
You'll Love This Role If You
Are a natural organizer who keeps multiple plates spinning with ease.
Take pride in clean, professional work - you catch mistakes before they happen.
Are fluent in tools like Canva, Google Drive, YouTube Studio, email platforms, and social media schedulers.
Enjoy the marketing side of business and want to see measurable results from your work.
Want to work directly with a marketing leader and learn how a 7-figure business runs its marketing system.
Who We're Looking For
Experience:At least 2 years in digital marketing, with a strong grasp of campaign execution and project management.
Passion: You love marketing, especially social and digital platforms, and want to keep growing your skills.
Organized: You thrive on structure, deadlines, and details-nothing slips through the cracks.
Focused: You know how to prioritize and deliver results in a fast-paced environment.
Persistent:You're not afraid to adjust and improve campaigns until they succeed.
Curious: You stay up to date on digital trends and are eager to learn new tools and tactics.
What's in it for you
Full Time role with competitive salary
IRA Match
Health Insurance Contribution
Free Personal Training: Since the owner of this company also owns a gym and has his world HQ inside of the gym, you get free personal training as a job perk
Growth: The chance to grow your career in a company that's expanding internationally.
Education: Ongoing training, mentorship, and support in digital marketing.
A high-performance, goal-driven team environment where your contributions truly matter.
Purpose: the opportunity to contribute to a company that's helping business owners transform their lives
Position Details
Title: Marketing Assistant / Project Manager
Location: Berkeley Heights, NJ
Hours: Full-time
Reports To: CEO
Compensation: 50-70K DOE
Email & Lifecycle Marketing Manager
Senior manager of marketing job in New York, NY
About the job
AJS Creations d/b/a/ Grown Brilliance is a rapidly expanding direct-to-consumer fine jewelry company specializing in diamond jewelry. Our most recognizable brand, Grown Brilliance, has quickly become the largest DTC specialist in Lab Grown Diamonds, selling engagement rings, wedding bands and fine jewelry in classic and contemporary styles. The site offers luxury jewelry at exceptional value, with options for every style and budget. Grown Brilliance was founded with the understanding that the right jewelry has the power to transform how you look and feel, and we strive to bring you that power with our commitment to timeless jewels and conscious living. AJS is developing additional, complementary businesses to serve all audiences. This position will also be responsible for all other brands under the AJS Creations umbrella as well.
Job Description:
We are seeking a creative and strategic Email & Lifecycle Marketing Manager to lead our email marketing efforts at Grown Brilliance. In this role, you will be responsible for developing and executing impactful email campaigns that engage our audience, drive sales, customer acquisition, retention and highlight our commitment to sustainability and ethical practices.
Key Responsibilities:
Design and execute lifecycle marketing strategies across all brands under the AJS umbrella, with a focus on driving retention, loyalty, and customer lifetime value.
Develop and execute email marketing campaign flows and lifecycle modules to promote our diamond jewelry collections, seasonal promotions, and special offers.
Collaborate with the creative team to create compelling content that reflects our commitment to sustainability, ethical sourcing, and female empowerment.
Segment email lists based on customer data to deliver personalized and targeted campaigns.
Manage the email campaign calendar, ensuring timely deployment and alignment with broader marketing initiatives.
Create and optimize email automation workflows, including welcome series, abandoned cart reminders, and post-purchase follow-ups.
Analyze email performance metrics (open rates, click-through rates, conversion rates) to identify areas for optimization and improvement.
Integrate email marketing efforts with other digital channels, such as social media, paid advertising, and content marketing.
Stay updated on industry trends and best practices to ensure continuous enhancement of campaign performance.
Required Experience:
Bachelor's degree in marketing, communications, or a related field, or equivalent experience
3-5 years of experience in email marketing with a strong track record of developing and executing successful campaigns
Proficiency with email marketing platforms and tools, including automation and analytics
Excellent written and verbal communication skills, with a knack for storytelling and design
Strong analytical skills and the ability to interpret data to drive actionable insights
Experience in integrating email marketing with other digital marketing efforts
Knowledge of industry trends and emerging technologies in email marketing
Proficiency in email and SMS marketing platforms (Klaviyo preferred) or similar tools, including automation and analytics
Creative mindset with a strong sense of visual design and aesthetics
Ability to manage multiple projects simultaneously in a fast-paced environment
Knowledge of HTML/CSS for email template customization is preferred but not required
Benefits:
Competitive Salary ($90,000 - $110,000, Depending on Experience)
Medical Insurance
Dental Insurance
Vision Insurance
401(k)
Paid Time Off
Grown Brilliance is an equal-opportunity employer. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability status, pregnancy, or any other basis protected by federal, state, or local law. If you have any questions regarding the position, need assistance, or require reasonable accommodation due to a disability during the application or recruiting process, please contact us at ***************************.
Marketing Specialist
Senior manager of marketing job in Parsippany-Troy Hills, NJ
The Marketing Specialist will develop and execute communication strategies to enhance brand awareness, engage healthcare professionals (HCPs) and patients, and support IBSA USA's pharmaceutical portfolio. This role involves content creation, digital marketing, public relations, and ensuring messaging aligns with brand objectives and regulatory guidelines. The specialist will collaborate with internal teams and external partners to drive consistent and effective communication.
The Marketing Specialist will work within the Marketing department and with cross functional teams to:
Develop compelling content for marketing materials, including brochures, sales aids, websites, newsletters, and digital campaigns.
Write, edit, and manage brand messaging to ensure consistency across all communication channels.
Collaborate with internal teams to create educational and promotional materials for healthcare providers and patients.
Ensure all content complies with FDA, PhRMA, and IBSA USA regulatory guidelines.
Support the execution of social media strategies, content calendars, and digital campaigns.
Manage website updates and SEO-optimized content.
Support public relations initiatives, including press releases, media outreach, and corporate communications.
Collaborate with agencies, PR firms, and internal teams to enhance brand visibility.
Assist in the development of communication materials for industry events, trade shows, and medical conferences.
Support sales teams by providing communication tools, training materials, and messaging guidelines
Qualifications & Experience:
Education: Bachelor's degree in Marketing, Communications, Journalism, Life Sciences, or a related field.
Experience: 2-5 years in marketing communications, preferably in the pharmaceutical, biotech, or healthcare industry.
Strong writing, editing, and storytelling skills with attention to scientific accuracy.
Experience with digital marketing, content management systems (CMS), and social media platforms.
Knowledge of FDA regulations and pharmaceutical industry compliance for promotional content.
Ability to manage multiple projects, meet deadlines, and work cross-functionally.
Trade Marketing Specialist
Senior manager of marketing job in New York, NY
Job Title: Trade Marketing Specialist
Job Type: Contract (W2)
Work Schedule: Monday-Friday, 8:30am-5:00pm EST (40 hours per week)
Compensation: $31.00 to $36.00 per hour
Overview: The Trade Marketing Specialist is responsible for our global eyewear client's execution of lens merchandising and platforms marketing plans to improve the consumer journey and internal processes. Besides working closely with his/her manager (the Director of Trade Marketing), this role is responsible for collaborating with sales, brand marketing, global teams and trade marketing peers to ensure flawless execution of marketing initiatives.
Primary Responsibilities:
Oversee and monitor lens merchandising and platforms.
Support Director of Trade Marketing in overseeing and managing trade marketing budget for all relevant activities.
Support Director of Trade Marketing in communications with Sales and Marketing teams.
Provide administrative and logistic support for Sales Consultants and Sales Managers regarding lens merchandising and platforms.
Support other trade marketing projects as necessary.
Qualifications:
High school diploma (or GED/equivalent) required. Bachelor's degree preferred (in Marketing, Business, or other related field).
4+ years of relevant marketing or project management experience.
Strong project management skills (scheduling, budgeting, cross-functional collaboration).
Ability to influence stakeholders and drive results in dynamic environments.
Strong problem-solving, analytical, and critical thinking skills.
Customer-focused with meticulous attention to detail.
Strong communication and innovation skills.
Ability to navigate organizational complexity and ambiguity.
Industry experience (eyewear) is desirable but not mandatory.
Marketing Analyst / Brand Marketing Analyst
Senior manager of marketing job in New York, NY
Our client is seeking a Marketing Analyst / Brand Marketing Analyst to join their team! This position is located in New York, New York.
Manage campaign setup, pacing, and optimization within DSPs such as Yahoo DSP, Amazon DSP, DV360, etc.
Execute campaign management workflows: creative trafficking, audience setup, flighting, and reporting to drive reporting
Lead campaign QA and troubleshooting to ensure accurate delivery and reporting
Build and analyze campaign reports to surface insights and inform next steps
Share results from campaign performance data for optimization analysis and post-campaign reporting
Partner with the team and external vendors to execute pilot campaigns and emerging channel tests
Maintain campaign trackers, budgets, and documentation to ensure smooth execution
Contribute to playbooks and process improvements for emerging channel activation
Support cross-channel learning by documenting test outcomes and key learnings
Stay current on new DSP capabilities, ad formats, and targeting innovations within the programmatic landscape
Desired Skills/Experience:
Bachelor's degree in Marketing, Advertising, Communications, or a related field
2+ years of hands-on experience in digital media planning, buying, or programmatic activation
Proven experience managing campaigns directly within DSP platforms such as DV360, Yahoo DSP, or Amazon DSP
Strong understanding of programmatic media fundamentals, including audience targeting, bidding strategies, optimization techniques, and key performance metrics
Highly analytical mindset with the ability to interpret campaign data, generate insights, and recommend actionable optimizations
Excellent organizational skills with the ability to manage multiple campaigns simultaneously while maintaining accuracy and accountability
Strong collaboration and communication skills, with the ability to work effectively across cross-functional teams
Passion for digital innovation and a keen interest in emerging programmatic channels
Benefits:
Medical, Dental, & Vision Insurance Plans
Employee-Owned Profit Sharing (ESOP)
401K offered
The approximate pay range for this position is between $37.68 and $49.54. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. We comply with local wage minimums.
Product & Pricing Marketing Manager
Senior manager of marketing job in Paramus, NJ
Versa Products Co., Inc. (VERSA) is a global engineering and manufacturing company specializing in solenoid, pilot, and manually actuated directional control valves and related components for all industrial applications that require real world reliability.
Join VERSA for an exciting growth opportunity where you can play a vital role in shaping our future success as part of the Marketing team. As a company, we thrive in a collaborative setting where team dynamics produce the best solutions. We value curious, problem-solving, self-starters, always looking for the solution that will best meet the needs of our customers. We value integrity and a culture built over a 75-year history and are committed to continuous improvement and exemplary customer service. As a prospective member of our team, we look forward to hearing from you at ***************************.
Position Overview
We are seeking a dynamic and results-oriented Product & Pricing Marketing Manager with a proven background in a manufacturing organization. This hands-on role focuses on driving profitability, optimizing product strategies, and maintaining data integrity to support business growth and enhance customer satisfaction.
Key Responsibilities
Pricing Management
Develop, implement, and maintain product pricing, ensuring competitive positioning and profitability.
Design and manage pricing models, optimize cost structures, and execute price adjustments across the product portfolio.
Conduct competitor benchmarking and profitability analysis to optimize product margins.
Ensure accurate and up-to-date pricing data within internal systems and provide prompt support for pricing-related inquiries.
Product Lifecycle Management
Oversee the entire product lifecycle, from ideation to end-of-life, aligning with company objectives and market needs.
Collaborate with cross-functional teams (sales, engineering, and marketing) to define product value propositions, features, and continuous improvements.
Analyze market trends, customer feedback, and competitive data to drive product innovation and updates.
New Product Development
Support new product development initiatives by working closely with sales, engineering, and operations to translate customer feedback and market needs into clear product requirements and design inputs.
Collaborate with the sales team to gather and analyze voice-of-customer (VOC) insights, helping to identify product gaps, prioritize feature enhancements, and validate new product opportunities.
Act as project manager for product development activities by driving the stage-gate process, coordinating timelines, documentation, and cross-functional communication to ensure successful product development and launch.
Technical Marketing & Sales Support
Develop technical sales collateral, including presentations, white papers, and training materials, to support business development efforts.
Partner with the marketing team to craft go-to-market strategies for product launches, emphasizing unique benefits and competitive differentiation.
Data Management & Insights
Maintain the integrity and accuracy of product and pricing data across systems.
Utilize analytics to derive actionable insights and support strategic decision-making.
Monitor key performance indicators (KPIs) to evaluate product success and pricing effectiveness.
Minimum Requirements
Bachelor's degree in Mechanical or Electrical Engineering, Marketing, or a related technical field (preferred).
Three plus years' proven experience in pricing management and strategy for manufactured products.
Familiarity with pneumatic systems, valve automation, and fluid-power is a plus.
Exceptional technical writing and communication skills.
Advanced Excel skills and familiarity with ERP systems (e.g., Epicor Kinetic).
Strong business acumen with a data-driven approach to decision-making.
There is a reason many people join VERSA and stay for decades! For over 75 years, we have remained a family-oriented organization with opportunities for growth.