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Aspen Ski Tours company history timeline

1972

In 1972 the company purchased a 52 percent share of Sunday River, a ski resort in western Maine, which had many weaknesses, including a poor marketing program and a shortage of indoor space.

1973

1973: Aspen Highlands Ski Patrol begins the Cloud Nine Restaurant deck jump.

Sherburne raised its share of ownership in Sunday River to 67 percent in 1973.

1974

In 1974, an ambitious $23 million commercial development proposed by Laurel Resorts, Inc. was opposed by a rare alliance of business and environmental groups.

After quickly gaining ground as a leader in the burgeoning ski travel industry, the two savvy ski-town entrepreneurs changed the brand name to Aspen Ski Tours in 1974, which would remain the company title for the next two-plus decades.

1975

1975–76: Ski bum culture peaks, causing the Aspen Ski Corp. to suspend the three-mountain ski pass’s validity on Aspen Mountain, because rowdy locals are driving away ticket-buying tourists.

1976

In 1976, safety straps gave way to ski brakes, reducing lacerations from windmilling skis.

1977

1977: Snowmaking is installed on lower Buttermilk; cost: $800,000.

1978

20th Century Fox bought the company in 1978.

1978: Twentieth Century Fox buys the Aspen Ski Corp.

1979

1979: First Gay Ski Week is held.

By 1979, Seven Springs snowmaking capacity combined with 15,000 person per hour uphill capacity made it the choice for the boomer generation.

1980

1980: Limited reinstatement of full three-mountain ski pass with partial validity for Aspen Mountain: a season’s pass is sold for $300, good on Snowmass and Buttermilk, with an Aspen Mountain validation sticker an extra $10 per day.

1981

Aspen Skiing Corporation became Aspen Skiing Company in 1981, when Marvin Davis bought 20th Century Fox and it became privately held.

1982

1982 Nordic World Championships Oslo NOR. New skating step adopted with shorter skis made of carbon fibre.

1983

1983–84: A massive avalanche in Highland Bowl kills ski patrolmen Chris Kessler, Tom Snyder, and Craig Soddy while they are doing control work.

1984

1984: United States Ski Teamer Bill Johnson follows his Sarajevo Olympic downhill win with another at the America’s Downhill on Aspen Mountain.

Information from the late Jakob Vaage, 1984.

1985

1985: Snowboarding is allowed on a trial basis at Buttermilk.

1986

1986: The Silver Queen Gondola opens; a ride to the top of Aspen Mountain now takes fourteen minutes versus thirty on the preexisting chairs.

1987

1987: A four-mountain ski pass costs $595 with an Aspen Mountain daily surcharge.

In 1987 it recorded some 1.6 million skier visits, bringing in revenues of $66.1 million.

1988

1988: Snowmass allows snowboarding.

1988–89: The landmark Little Nell après-ski deck and bar are torn down, replaced by the Little Nell Hotel.

The company also continued to make large investments, including the installation of "high-speed quads" (introduced at Killington in 1988), which were faster, four-person chair lifts.

1989

He had a 35 year lease but gave it up in 1989 after have only one profitable season.

The first known snow park was built at Bear Valley ski area in California in 1989.

1990

1990: Elan and Kneissl build prototypes of deep-sidecut “shaped” skis, escaping from the classic Telemark geometry toward a generation of easy-carving skis.

1991

1991–92: The full three-mountain season pass (Aspen, Buttermilk, and Snowmass) is reinstated at $1,600, without an Aspen Mountain surcharge.

In 1991, Laurel Mountain Recreation Inc., a non-profit composed of Westmoreland area businesses and economic officials was formed to revitalize Laurel Mountain.

1993

The Crowns and ASC purchased Aspen Highlands in 1993, in a joint partnership with developer Gerald Hines.

1994

In 1994, they attempted to take Laurel non-profit and raise approximately $1.3 million to that end but the application for nonprofit status was turned down.

1995

In 1995 it completed its 36th year of consecutive profitability.

1999

The National Ski Council Federation was formally established in 1999.

In 1999, George Mowl signed a 35 year concessionaire lease and presumably took over with the goal of helping to push sales of lots in Laurel Mountain Village.

2000

While the rope tow was ideal for shorter hills, it too grew tiresome for those that wanted to reach summits of 2000 feet or more.

2000: The Aspen Skiing Company tries to change name of Aspen Mountain to Ajax to avoid marketing confusion over having a snowboard ban on only one of four mountains.

2001

2001: SkiCo president Pat O’Donnell reverses course and allows snowboarding on Aspen Mountain, beginning April 1.

2002

2002: Highland Bowl opens to its summit for hiking up and skiing down.

2003

In 2003, The Department of Conservation and Natural Resources terminated Mowl’s lease and Somerset Trust Company took over all of the concessionaire’s assets at Laurel.

2004

In September 2004, Ski.com acquired Lynx Vacations, GoWest Tours, Adventures on Skis, Sportours, and AnyMountain Tours in order to expand its domestic operations and to provide international and group travel.

In 2004, Seven Springs entered into an agreement to run Laurel Mountain as “The Springs at Laurel Mountain”. As many improvements were deemed necessary, Seven Springs chose not to run the area the following year.

2005

2005: Nick DeVore wins the first Colorado Freeride competition on Burnside Cliffs, Snowmass, jumping three cliffs on telemark skis.

2009

2009The 2009 editions of the FIS World Championships are hosted by: Liberec (Nordic), Val d’ Isere (Alpine), Inawashiro (Freestyle) and Gangwon (Snowboarding).

2010

In June of 2010, Ski.com acquired Rocky Mountain Tours to further solidify its position as the leader in the industry.

2010 The State of Pennsylvania approves a grant for $6.5 million to support the revitalization of Laurel Mountain.

2011

2011: The Power of Four ski mountaineering race debuts, a grueling event with 12,000 feet of vertical gain over twenty-five miles.

2012

The company rebranded the property in 2012 as The Limelight Hotel, repositioning this Aspen institution as Aspen’s most inviting hotel.

2012: Snowmass adds 230 acres of hike-to terrain on Burnt Mountain.

2013

2013–14: Aspen’s four mountains now have a total of forty-two ski lifts with a combined capacity of 55,213 skiers per hour.

2014

2014–15: A strong snow start is stalled by the second lowest January total ever: 5.26 inches.

2014FIS debuts several new Olympic events at the 2014 Olympic Winter Games in Sochi and has a record number of 49 medal events at the Games.

Fall, 2014 The State of Pennsylvania released grant funds for revitalization of Laurel Mountain.

2015

By Tim Cooney 2/1/2015 at 12:00am Published in the Midwinter/Spring 2015 issue of Aspen Sojourner

Fall, 2015 Construction begins

2017

2017: FIS men’s and women’s Alpine World Cup Final comes to Aspen Mountain.

2018

Eye of the Archive: Entrance to Aspen, Gone to the Votes September 14, 2018

The 2018-19 season also marked the first time that an athlete earned more than 1,000,000 CHF in proze money as American Alpine Skier Mikaela Shiffrin cracked the mark after her successful season.

2019

04/15/2019 Photography by Aspen Sojourner Staff

2020

An event every week that begins at 11:00 am on Friday, repeating until April 17, 2020

03/11/2020 By Aspen Sojourner Staff Photography by Adam Gilbert/Big Beard Creative

2021

2021 marks the 50th anniversary since Skip and Barry founded S&L Travel Partners and to this day, our Mountain Travel Experts remain deeply committed to passing along unforgettable mountain experiences to all of our beloved customers.

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Founded
1971
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Headquarters
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