The top 20 Brand Marketing courses you need to take

1. Branding & Brand Marketing Professional Certification (BMPC)

4.6

(51)

Welcome to Branding & Brand Marketing Professional Certification (BMPC) by MTF InstituteThis assessment helps to employees and companies in internal certification procedures. Its not a course with theory, its exam for certification / assessmentUdemy doesn't provide certificates for exam type of courses yet. You may: Include info about Assessment / Certification to your CV / Linked in (with choosing of Institute of Management, Technology and Finance as a Educational Provider) after successful finishing of testWrite us with screens of finished tests for getting of MTF type of diplomaplease also provide name/surname at Udemy and your preferred name for diploma. In case of any questions, or for certificate getting you may write us to email welcome  gtf. pt or find the contacts at our web site gtf. ptMTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on higher & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance. MTF R & D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things. MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator The Fintech House of Portugal. MTF is present in 199 countries and has been chosen by more than 140,000 students. Assessment Description: The Branding and Brand Marketing Professional Certification is a certification program designed to equip individuals with the essential knowledge and skills needed to excel in the dynamic world of brand management and marketing. In today's highly competitive marketplace, where consumers are constantly bombarded with choices, building and maintaining a strong brand identity is crucial for businesses to stand out and thrive. This certification not only benefits professionals seeking to specialize in branding but also provides companies with a strategic advantage in effectively managing their brand presence. For Professionals: Obtaining the Branding and Brand Marketing Professional Certification is a significant step for individuals who aspire to excel in the field of marketing and brand management. In today's business landscape, a brand is much more than just a logo; it's an emotional connection that customers have with a product or service. This certification program offers a deep dive into the core concepts of branding, including the psychology behind consumer perceptions, strategies to create a unique brand identity, and methods to effectively communicate the brand's message to the target audience. With this certification, professionals gain a comprehensive understanding of brand equity, brand positioning, and the nuances of crafting compelling brand stories. They learn to analyze market trends, consumer behaviors, and competitive landscapes to create and implement successful branding strategies. Moreover, the certification covers the critical role of digital marketing and social media in today's brand building efforts, equipping professionals with the tools to navigate the digital sphere effectively. This certification provides an edge in the job market, making professionals stand out as specialists in branding and brand marketing. It opens doors to exciting career opportunities in brand management, advertising, digital marketing, public relations, and more. Whether one is a recent graduate looking to specialize or an experienced marketer seeking to broaden their skill set, this certification adds credibility and expertise to their profile. For Companies: Branding is a cornerstone of a company's success. The Branding and Brand Marketing Professional Certification offers immense value to companies aiming to establish a strong market presence and foster customer loyalty. A well-executed branding strategy not only enhances recognition but also drives customer loyalty, trust, and advocacy. This certification empowers companies to develop and maintain a consistent brand image across various touchpoints, from digital platforms to physical products and services. It equips marketing teams with the tools to create compelling brand narratives, ensuring that customers connect emotionally with the brand's values and purpose. In addition, companies benefit from employees who possess a deep understanding of consumer behavior, market trends, and competitive landscapes. This knowledge allows teams to make informed decisions, adapt strategies, and drive brand growth. Hiring professionals with the Branding and Brand Marketing Professional Certification demonstrates a commitment to excellence in brand management. Companies can expect these certified individuals to contribute to higher customer engagement, improved brand perception, and ultimately, increased revenue. The Branding and Brand Marketing Professional Certification is a stepping stone for both individuals and companies in the realm of modern marketing. It provides professionals with a robust foundation in branding concepts and strategies, while offering companies a competitive edge in the market. In an era where branding has a profound impact on customer loyalty and business success, this certification serves as a pathway to excellence for those who seek to create, manage, and elevate powerful brands that resonate with audiences worldwide...

2. Brand Marketing: Designing an Extensible Brand Identity

Create a brand identity system for a complex brand with brand strategist and designer Courtney Eliseo!...

3. Business Branding & Marketing: 5 Brand Strategies For Growth

3.8

(90)

Course Description Build a strong brand with these powerful steps for startups & business branding to stand out with top growth hacking marketing strategies. Note: this course includes straight forward business branding techniques and marketing strategies (growth hacking) to stand out from other businesses and get the awareness you desire for your business.  This requires practice and motivated people to put in the work. If you are serious about growing your business and building a strong brand, this is for you. What Is In This Course? This Will Change Your Business. If you're looking to build a strong brand and be recognize worldwide amongst the big brands as Coca-Cola and Starbucks, let me tell you that you can have the same. I will show you the key and secrets to reach this high level of brand awareness and reliability, reputation and power in your business. You are in control of your business and everything you know affects it. You need to have powerful skills and knowledge to successfully run it and give it the strong brand it deserves. Can you build a worldwide recognized brand if you do not know how to build one or lacks the skills needed? Most likely not, but if you learn how to, then it gets a hundred times easier! As what Howard Schultz the founder of Starbucks says ''if people believe they share values with a company, they will stay loyal to the brand.'' This is offered with a 30 days money back guarantee. You can try it with no financial risk. In Business Branding & Marketing, You'll Learn: Discover Top Branding Techniques For Growth Master The Best Branding Strategies Use Great Visual Aspects Of Branding At Your Advantage Learn Branding Tips & Tricks For A Strong Brand Evaluate Successful Branding Examples You Can Copy Create A Strong Brand For Online Businesses & Startups --------------------------------------------------- Is This For You? Do you want to build a worldwide recognized brand? Are you wondering why no one knows your brand or your product? Do you think you will feel proud of building a huge and strong brand? Then this course will definitely help you. This course is essential to all entrepreneurs, startups, marketers etc. Who's willing to do the extra effort to apply what is being teach here. If your plan is to build a strong brand that is recognized everywhere you want to expand your business in, then you need this. Did you know that 98% of business fails and never see the big screen? I will show you precisely what to do to solve these situations with simple and easy techniques that anyone can apply. --------------------------------------------------- Why To Master Business Branding & Build A Worldwide Brand? Let Me Show You Why To Build A Worldwide Recognized Brand: 1. You will see more rapid growth. When having a worldwide recognized brand, you allow your business to see more rapid growth since it's faster to build a big business with a brand identity than one without a brand identity. There's only benefits to build a brand, so do it! 2. You will develop a long-term asset. Building a brand will help your business for its entire life and the benefits are huge and will help you as long as the brand exists. 3. You will have a higher business valuation. Your brand is worth more when its name has value. Apple is consider worth billions of dollar by Forbes magazines and that's only for its name. You can increase your company worth by developing a strong brand, it's worth it! 4. You will build a community good to you.  You read right, ever saw a group of girl bragging how often they go to Starbucks or how iPhones users will never buy an android phone? Exactly. People are loyal to their brands if they feel a connection with you. --------------------------------------------------- Requirements, Audience, What Is Beneficial What Are The Requirements? No Prior Knowledge Or Work Is Necessary To Take This Course. Download The Book Sections For Future References Pen And Paper For Precious Notes What Am I Going To Get From This Course? Who Is The Target Audience? Any Individuals Looking To Turn Build A Strong Worldwide Recognize Brands Entrepreneurs, Online Marketers, Business Owners, Marketing Directors, Etc. Everyone Interested In Branding And Knowing The Secrets To Build A Billion Dollar Brand This Is NOT For People Looking To Market Non-Branded Products With No Personality. ---------------------------------------------------...

4. Brand Marketing: Refresh Your Brand Without Redesigning It Entirely

Redefine modernize and improve your brand design with brand strategist and designer Courtney Eliseo!...

5. Brand Management and Marketing Strategy

4.3

(64)

This course covers the fundamentals of brand management and marketing strategy of consumer goods. We start with the basics of sales and distribution of consumer goods. This is important to understand the overall industry and hence look at the role of a brand manager with that context. We cover the key roles in marketing i. e Consumer research, Media planning and Brand Management. We then look at how to create a brand positioning by writing a brand concept and using a positioning framework. Once we've established the brand positioning we use the same to create brand communication. We not only look at the process of creating brand communication but also what gets some brand to create consistently good communication while others struggle to do so. We then learn how to evaluate a brand communication, internally as well as using consumer research. We then move on to learn about the different media vehicles and their unique properties. This helps us answer which media vehicle would be better suited to our brand and message. We wrap up the course with a look at how brand health is measured. Once we're able to identify the strength and weakness of our brand with consumers, we can take the learning and apply the techniques that we've learnt in the previous sessions...

6. Graphic Design for Marketing - Brand Marketing Campaigns

4.5

(123)

Learn the Graphic Design for Marketing in this course, are you ready to level up your design skillsGraphic design for marketing course which will be immensely helpful for anyone with or without a marketing background. In this course you'll learn Social Media Marketing, Google Ads, Emailers, Landing Pages and more. This is a practical design course meant to teach you techniques and skills by producing real world projects. We will first talk about the designer's role in marketing and the types of digital marketing and dive deep into creating marketing creatives. We then will talk about social media marketing and how to make creatives for Instagram feed, LinkedIn and Twitter. We quickly get into real world projects by tackling a LinkedIn feed ad for Apple that is both dynamic and helps us practice working with typography, headlines and effects in Adobe Photoshop. This course includes a fairly large branding and marketing section. We then move on to creating Google display ads for brands like Nike, Tesla and more. New to this course is an email marketing campaigns, you can use email marketing to inform contacts, drive sales and build a community around your brand like with a newsletter. You have found the right course to begin your graphic design career and It doesn't matter if you have no experience at all or you are already a working professional, this course was designed to teach you all about creating social media creatives, Google display ads, landing page design and how to run a marketing campaign in the most effective means necessary. With over 8.5+ hours of video with live projects, this course is JAM PACKED with information to help you learn all about graphic design for marketing. The videos build on one another so that as you work through this course, you will understand more and more! It doesn't matter if it's landing page design, web design, social media, emailers, advertising, product design, marketing and designing a portfolio. This course will cover ideas that can be used in any niche! Each section goes into specific detail of all the social media creatives, Google display ads, landing page design, live projects so that you get in-depth knowledge about it. We designed this course to be gentle enough for new comers to design but detailed enough for every working professionals and freelancers to get a TON out of this course. Skills you'll gain from this course: Social media creatives for marketingDesign a clutter free landing page that leads the user to conversion goal. Google display adsHow to run marketing campaignsUse the blend tool to create typographic compositions. Make responsive design for both desktop and mobile. Create compelling promotional emails for email marketing. So what are you waiting for?! The time is now to stop procrastinating and begin learning so that you can take full advantage of everything that it has to offer! Enroll now in this course and get started!...

7. Product Marketing: Creating Compelling Brand Imagery

Eager to get your products in front of customers in engaging on-brand ways? Join jeffstaple as he reveals how to market your product through compelling brand imagery!...

8. Create a Business Marketing Brand Kit Using Canva

By the end of this course, you will create a marketing ready brand kit for a business. You will take a closer look at the free tools provided in Canva in order to create your brand kit. You will be able to incorporate a complete business style guide in order to create brand recognition as part of your multi-media marketing strategy. This course will include step by step guides to building an easily accessible style guide, creating folders for project organization, and building branded templates to add to your brand kit. You’ll have media that is ready for print or posting in your brand kit. Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions...

9. Marketing: Using YouTube to Humanize Your Brand

Boost your confidence to start creating humanizing video content for your brand with YouTuber content strategist and owner of Erin On Demand Erin Winters!...

10. Create a Marketing Moodboard for your brand on Canva

At the end of this project, you will have all the basic skills to create a moodboard for your brand using Canva, an online tool for creating and editing marketing visuals. You will be able to define your brand identity and carry out your creative projects using the various design tools, colors and graphics offered by Canva...

11. LinkedIn Marketing: Personal Branding and Lead Generation

3.8

(755)

Are you not able to get business leads and sales from LinkedIn?Do you ever feel that you not attracting the right type of LinkedIn connections?Do you ever wonder why LinkedIn works for others but not for you?THEN THIS IS THE RIGHT COURSE FOR YOU!!!! Whether you're just getting started on LinkedIn, or you've been on LinkedIn for several years, you will learn some new strategies to get more business leads from LinkedIn with this course. I have personally experienced the power of LinkedIn and have generated 100s of business inquiries and leads from this platform. You will see some examples in this course. Here are the topics covered inside this LinkedIn marketing course. How to create an OPTIMIZED LinkedIn profile What type of cover images and headlines you need to use (examples inside)  How to build a brand and become an expert How to generate business leads from LinkedIn Create a LinkedIn marketing system (ABC) that works when you sleep Bonuses - Free templates, scripts and cheat sheetsThis course does come with a 30day money back guarantee so you have nothing to worry about. ENROLL RIGHT NOW!!! I'm excited to share my knowledge with you and lead you on the path to success on LinkedIn. Let's get started!...

12. Fashion Brand Launch: Market Research Strategies & Analysis

3.8

(63)

Not sure if your fashion company needs a Mission Statement or Motto? Confused on where to start to formulate your brand's message? Still mulling over if your brand should attach a philanthropic cause? This is the only course you'll need to make sure you have all of your administrative items covered before you introduce your brand to the marketplace. This course, 'Fashion Branding: Market Research Strategies and Analysis' gives insight on the initial steps that an entrepreneur needs to perform to determine where his/her idea fits into the marketplace. The 45+ minute video course includes a formal presentation of strategies taught by Shawn Ward. The course will cover the following subjects: Case Study of a successful fashion company who used market analysis to determine it's business model What items to consider before deciding on the product you should launch Determining the target consumer How to perform market research How to define your brand's competition Determining your brand's niche and how it can stand apart from the rest 2nd Case Study of a recently launched brand that was consulted by Shawn Ward/Boardroom Rock Stars This course will allow every entrepreneur a chance to step back and make sure that your idea is one that can penetrate the marketplace. Rather your idea has been honed or is in the beginning stages, this 45+ minutes will give every participant a clear starting point to make sure you carve out a niche in the market and have a reason to draw consumers to your brand. The Course Videos last a total of 45+ Minutes. The Course is structured into 7 Lectures. If you have question relating to the course, please feel free to contact me here on Udemy! Please don't forget to leave me a comment and a rating if you think it is appropriate to do so.:) If you enjoyed this Course you may like to consider my other Courses here on Udemy: Fashion Brand Launch: Corporate Filings & Trademarks Testimonials: ~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - STEVYN ~ It was jam packed full of info I was really looking for! - Cassy ~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - SHANYA ~ Great, easy to understand and follow. - Joseph ~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful.- Crystal ~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you - Mona ~ I LOVE BOARDROOM ROCK STARS - TG ~ Highly recommend - JACKIE Testimonials: ~ Very informative. A great detailed overview of the necessities needed for launching a brand. Great amount of knowledge and insight presented. From practical to inspirational - STEVYN ~ It was jam packed full of info I was really looking for! - Cassy ~ Great visual aids & amazing webinar overall; extremely appreciative of the wealth of knowledge shared - SHANYA ~ Great, easy to understand and follow. - Joseph ~ A lot of people start a business and don't know the first thing about starting a business, so this was helpful.- Crystal ~ I really enjoyed this. I don't know much about business but have an Idea and dream so this is very helpful and I can follow. This will give me a guideline. Thank you - Mona ~ I LOVE BOARDROOM ROCK STARS - TG ~ Highly recommend - JACKIE...

13. Mastering Social Media Marketing: Brand Building & Growth

4.5

(80)

Welcome to Mastering Social Media Marketing: Brand Building & Growth. In this comprehensive course, you will dive into the world of social media marketing and discover how to leverage its power to build a strong brand presence and achieve sustainable business growth. In today's digital landscape, social media has become a powerful tool for businesses to establish their brand presence, connect with their target audience, and achieve exponential growth. If you're looking to harness the true potential of social media marketing to build a strong brand and drive business growth, then this comprehensive course is designed just for you. Mastering Social Media Marketing: Brand Building & Growth is a dynamic and practical course that provides you with the knowledge, strategies, and techniques to effectively leverage social media platforms for brand development and sustainable growth. Whether you're a small business owner, entrepreneur, marketing professional, or aspiring social media marketer, this course will equip you with the skills to thrive in the competitive digital landscape. Led by industry experts with extensive experience in social media marketing, this course delves into the core principles and best practices that underpin successful brand building and growth strategies. You'll start by understanding the foundations of social media marketing and its significance in today's business world. You'll Explore Key Platforms: Facebook. Instagram. Twitter. LinkedIn. YouTube. Discovering how to create compelling content, optimize your profiles, and engage your target audience effectively. You'll learn how to develop a cohesive social media strategy that aligns with your brand's values and goals, as well as how to measure and analyze your social media performance to make data-driven decisions. You'll gain insights into leveraging user-generated content, running successful social media campaigns, and leveraging analytics tools to track your progress and optimize your efforts. By the end of this course, you'll have the skills and knowledge to take your social media marketing to the next level, establishing a strong brand presence, driving engagement, and achieving sustainable growth. Join us on this journey to become a master of social media marketing and unlock the immense potential it holds for brand building and business success. Enroll now and embark on your path to mastering social media marketing for brand building and growth. Let's unlock your brand's true potential together!...

14. Storytelling Marketing Mastery 2023 Building Your Brands

3.9

(80)

Story telling can be a powerful component in a marketing strategy. It can be the driving force behind developing, and more importantly, establishing a brand that connects and resonates with your target audience. It's also the easiest way to express emotions and illustrate your commitment to providing value. There's nothing more powerful than a carefully crafted story that fulfills the needs of your core market. In this special course, you will learn top story-telling methods, how to best use these strategies and how you can use storytelling to strengthen your brand or launch a new one. The Storytelling Marketing Course For EVERY LevelThis course is your fast track to Storytelling Marketing success and will provide long-lasting value from your very first story created right through to advanced sales and marketing campaigns. Join now and you'll learn how to: The Art of StorytellingStories That SellHow to Inspire & MotivateEffective Storytelling HacksPlus, SO much more! No experience or prior skill required. We'll cover strategies that grow your business from the ground up and we'll even show you how to make money from StorytellingMarketing as you learn! Remember you need ZERO prior experience or skill to join this course. We'll provide everything you need to grow your online business on a budget of next to nothing!...

15. Brand Marketing: Using Empathy to Connect With Consumers

Connect with your customers and position your brand for success using marketing executive Jessica Nevins’ innovative and approachable techniques!...

16. Using Email Marketing to Help Build Brand Community

Learn the value of community-building and how easy it is to create brand loyalists by putting a little effort into your email marketing strategy...

17. Build Your Brand Into a Marketing Hit: Tackling the New Marketing Landscape

Were in a new era of marketing and brand building where expectations are higher and customer demand is changing. In this class I’ll teach you how to infuse your brand into your marketing efforts to entice delight and create lasting relationships with your audience. We will tackle common communication and marketing roadblocks preventing your brand’s growth and success. Together we’ll unpack innovative techniques to successfully turn your brand into a marketing hit...

18. Marketing and Sales Strategies from Famous Brand Names

4.7

(53)

Ultimate Branding course for small and growing businessWhat is branding?You know what Branding is. And I am sure you know it's more than just creating a logo or putting a watermark on something. When no one knows who you are, why would anyone pay attention to you?I don't waste any time in my courses, that's why we are going to hit the ground running. Let's start by understanding the differences between Tactics and Strategies, so that you can immediately start growing your business with minimal risks. Then we will dive into the essence of branding and explain these simple but crucial formulas that will make your branding more powerful than others. Branding = 1 Type of Product + 1 Way + 1 Type of CustomerBranding = Quality + Product + MeaningTactic = Competitor Knowledge + Marketplace TrendStrategy = Tactics + Time + (Why it works)Let me help you find a Brand name for your business by showing you what works and what doesn't. Believe it or not, your name falls under 5 categories and there are 3 basic naming rules that you should follow for your name to be unique. Now that you have a unique brand name it's time to make it meaningful and memorable by using visual power. I will show you how to use visuals and how to anchor it in the minds of your customers, so that whenever they think if your niche, they will think of you. And finally, I will bring you into the marketing battlefield and tell you war stories. Why do some businesses grow, while others die?By the time you reach the end of the course, you will have a good idea how to take your brand to the next level. You will know what mistakes to avoid and how to stand out and survive in the marketplace. As an added bonus, you can even contact me on Instagram. I will personally take a look at your brand and give you custom tips. Instagram Name: juntopmodelSo what are you waiting for?Let me show you why Branding is the single most important thing you can do for your Business.#branding #marketing #business #management...

19. Marketing Strategies of Consumer Brands (FMCG/CPG)

4.4

(190)

This course will equip you with a good understanding of the 4 most common strategies followed by large consumer brands (FMCG/CPG) and how they differ in execution. If you are looking for detailed academic theory then this course is definitely not for you.  In this course we will cover the following1. What is a Marketing Strategy? A very brief but simple definition2. The 4 practical marketing strategies used by most consumer brands3. What are the 13 different Execution variables which differentiate these 4 strategies4. How do the execution variables change for each of the four strategies (Because it is all nice and well to state the strategy, but what do you do or how do you behave differently)Please view the Course Overview and Structure and What is a  Marketing Strategy?  and other free course videos before purchasing this course so you are clear on what you are about to pay for. If you are not comfortable with the English language and basic Mathematics, then this course may not be for you. You can download the Marketing Strategy Grid in Excel and use it as a guide when evaluating competition or framing the execution variables of your strategy.. In about 35 minutes of video you will gain from our 20+ years of senior marketing and category management experience with some of the biggest consumer brands in the world across both developed and emerging markets. Whether you work for a large consumer product business or are a small business competing against the global brands or you are a start up in the food and consumer product space or you are a management and strategy consultant advising consumer brands, this course will add to your understanding and capability on the practical aspects of executing marketing strategies in FMCG/CPG...