How to hire a solutions marketing manager

How to hire a solutions marketing manager, step by step

Here's a step-by-step solutions marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a solutions marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new solutions marketing manager
• Step 8: Go through the hiring process checklist

What does a solutions marketing manager do?

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1. Identify your hiring needs

   The solutions marketing manager hiring process starts by determining what type of worker you actually need. Certain roles might require a full-time employee, whereas part-time workers or contractors can do others.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A solutions marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, solutions marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of solutions marketing manager salaries for various roles:

   Type of Solutions Marketing Manager	Description	Hourly rate
   Solutions Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$30-56
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Head Of Marketing	The head of marketing primarily oversees all marketing departments and operations, ensuring to convey the message of the brand. Their responsibilities revolve around devising strategies and business plans, preparing and allocating the budget for all departments, identifying new opportunities and assets, and analyzing consumers' needs... Show more	$44-97

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Cloud
   • Project Management
   • Marketing Collateral
   • Product Line
   • B2B Marketing
   • HTML
   • Emerging Technologies
   • Saas
   • Integrated Marketing
   • Product Management
   • Healthcare
   • Marketing Campaigns
   • Buyer Personas

   Check all skills

   Responsibilities:

   • Manage brand activities ranging from experiential marketing, POS material, sales collateral, packaging, and adherence to brand guidelines.
   • Experience utilizing CRM systems for email campaigns and lead management.
   • Develop strategies for e-business solutions such as ERP and CRM.
   • Create pricing structures that drive customer value and return on investment (ROI).
   • Raise cross-sell, up-sell & marketing ROI for enterprise / SMB storage, backup and security solutions.
   • Develop revenue generating marketing strategies for SaaS collaboration solution targeting small and medium size businesses.

   More solutions marketing manager duties

3. Make a budget

   Including a salary range in the solutions marketing manager job description is a good way to get more applicants. A solutions marketing manager salary can be affected by several factors, such as the location of the job, the level of experience, education, certifications, and the employer's prestige.

   For example, the average salary for a solutions marketing manager in Missouri may be lower than in California, and an entry-level engineer typically earns less than a senior-level solutions marketing manager. Additionally, a solutions marketing manager with lots of experience in the field may command a higher salary as a result.

   Average solutions marketing manager salary

   $86,971yearly

   $41.81 hourly rate

   ---

   Entry-level solutions marketing manager salary

   $64,000 yearly salary

   Updated December 17, 2025

   Average solutions marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$124,998	$60
   2	Nevada	$108,141	$52
   3	Rhode Island	$103,893	$50
   4	Oregon	$102,280	$49
   5	Washington	$102,040	$49
   6	District of Columbia	$101,953	$49
   7	Utah	$95,180	$46
   8	New York	$93,705	$45
   9	Arizona	$93,533	$45
   10	Pennsylvania	$93,040	$45
   11	South Carolina	$92,890	$45
   12	Massachusetts	$92,436	$44
   13	Virginia	$91,442	$44
   14	North Carolina	$89,072	$43
   15	Illinois	$88,748	$43
   16	Colorado	$87,627	$42
   17	Delaware	$87,301	$42
   18	Texas	$86,414	$42
   19	Georgia	$85,956	$41
   20	Alaska	$84,966	$41

   Average solutions marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$127,729	$61.41	779
   2	Databricks	$122,799	$59.04	56
   3	Pure Storage	$119,763	$57.58	36
   4	Workday	$117,536	$56.51	14
   5	Cohesity	$111,230	$53.48	3
   6	Genentech	$110,299	$53.03	7
   7	Amazon	$108,467	$52.15	819
   8	Cisco	$106,463	$51.18	218
   9	FireEye	$105,821	$50.88
   10	Datadog	$105,788	$50.86	36
   11	Twilio	$105,430	$50.69	7
   12	Monolithic Power Systems	$101,493	$48.79	6
   13	Hoffmann-LA Roche Inc	$100,422	$48.28	2
   14	Sysmex	$98,628	$47.42	1
   15	Rocket Software	$97,466	$46.86	52
   16	BMC Software	$96,994	$46.63
   17	Intel	$96,858	$46.57	7
   18	Hitachi Vantara	$96,733	$46.51	2
   19	Arrow Electronics	$96,732	$46.51	113
   20	Wawa	$95,308	$45.82

4. Writing a solutions marketing manager job description

   A solutions marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a solutions marketing manager job description:

   Solutions marketing manager job description example

   Role
   
   We are seeking a Technical Product & Solutions Marketing Manager to support the creation of marketing content that will help prospects and customers understand what is possible with ServiceNow's solutions. We need someone that is an action-oriented contributor who can build unique, compelling, highly technical content to help us grow our market presence.
   
   You must be able to thrive as an individual contributor as well as influence other marketing and technical professionals to promote and integrate the value of product specific solutions across the entire ServiceNow portfolio.
   
   What you get to do in this role:
   
   Contribute to a world-class technical product & solutions marketing (TPSM) function by delivering technical marketing content for ServiceNow's solutions
   
   Define and execute TPSM deliverables including but not limited to technical marketing collateral, videos, demos, sales enablement trainings, presentations, sales tools, marketing events and campaigns
   
   Develop cool and compelling killer content, including short videos, web content, demo narratives, and event presentations, all aligned to the core value proposition and messaging for ServiceNow's Customer Workflow solution offerings
   
   Support TPSM programs and administer the cross-functional implementation of the plan such that sales teams, field marketing and partner organizations are properly informed about all technical and thought leadership content
   
   Partner with product management, solution consulting, product marketing, and product line sales to achieve a shared understanding of ServiceNow's Customer Workflow markets and desired product direction for ServiceNow
   
   Present technical marketing content to internal and external audiences, including ServiceNow's Knowledge Conference and industry tradeshows
   
   Engage customers, partners and analysts in online communities and social media, leveraging your technical marketing and thought leadership content
   
   We provide competitive compensation, generous benefits and a professional atmosphere. This is a very collaborative and inclusive work environment where individuals strong on aptitude and attitude will have an opportunity to grow their professional careers through working with some of the most advanced technology and talented developers in the business.
   
   

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right solutions marketing manager for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your solutions marketing manager job on Zippia to find and attract quality solutions marketing manager candidates.
   • Use niche websites such as swipe files, exit five, marketinghire, american marketing association.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit solutions marketing managers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new solutions marketing manager

   Once you've found the solutions marketing manager candidate you'd like to hire, it's time to write an offer letter. This should include an explicit job offer that includes the salary and the details of any other perks. Qualified candidates might be looking at multiple positions, so your offer must be competitive if you like the candidate. Also, be prepared for a negotiation stage, as candidates may way want to tweak the details of your initial offer. Once you've settled on these details, you can draft a contract to formalize your agreement.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   After that, you can create an onboarding schedule for a new solutions marketing manager. Human Resources and the hiring manager should complete Employee Action Forms. Human Resources should also ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc., and that new employee files are created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a solutions marketing manager?