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TDS was established in 1968 by Chicago entrepreneur LeRoy T. Carlson who, over a period of years, assembled a small rural telephone conglomerate consisting of 50 independent companies.
No longer able to support its growing activities in the cellular industry by itself, TDS created a separate subsidiary called United States Cellular Corporation (USCC). The new company began operations on December 23, 1983, with Rudy Hornacek, a TDS executive, as its president.
By March 1985 the senior management of TDS had become convinced that the cellular industry was poised for tremendous growth.
In addition to the two MSAs USCC operated in 1986, the company was a minority partner in an additional nine.
By 1987 USCC had been recognized as a formidable player in the cellular communications industry.
Late in the summer of 1987, USCC planned a public stock offering to raise additional capital.
To address the needs of this burgeoning group of potential cellular phone customers, USCC opened several retail stores in 1992.
1993: USCC reports its first profit.
By 1995, USCC had over 100 such retail outlets, from which it derived 24 percent of its sales.
In February 1996, USCC followed these acquisitions with another exchange--this time with Sprint Cellular--for the controlling interests of cellular markets in Ohio and Kansas.
In January 1997, USCC added its one millionth customer, marking a doubling of its customer base in two years.
1997: USCC acquires key cellular markets from BellSouth.
In May 1999, USCC changed its name to United States Cellular and debuted a stylish new logo.
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