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Visual information specialist vs graphic designer

The differences between visual information specialists and graphic designers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a visual information specialist and a graphic designer. Additionally, a visual information specialist has an average salary of $65,085, which is higher than the $49,450 average annual salary of a graphic designer.

The top three skills for a visual information specialist include photography, video production and adobe creative suite. The most important skills for a graphic designer are adobe creative suite, adobe photoshop, and adobe illustrator.

Visual information specialist vs graphic designer overview

Visual Information SpecialistGraphic Designer
Yearly salary$65,085$49,450
Hourly rate$31.29$23.77
Growth rate3%3%
Number of jobs66,80245,625
Job satisfaction55
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 68%
Average age3838
Years of experience1212

What does a visual information specialist do?

A visual information specialist is in charge of developing visual materials in adherence to the needs of a company or business. In a company setting, their responsibilities include coordinating with different departments to gather and analyze data, come up with designs and layouts, plan materials based on the purpose and availability of resources, and work together with the creative team. Furthermore, as a visual information specialist, it is essential to maintain active communication with teammates for a smooth and efficient workflow.

What does a graphic designer do?

Graphic designers are visual communicators who create graphic ideas to deliver a message through art and images which inspire, inform, and motivate consumers with the use of computer software, especially Photoshop, Illustrator, and InDesign or by hand. They have the ability to design stunning illustrations that are easily understood, even without a lot of thinking or based on the demand of their clients. It is very crucial to them as well to be flexible and to stay on top of the design trends. They create websites, posters, packaging, logos, advertising, and marketing materials, depending on the nature of the business.

Visual information specialist vs graphic designer salary

Visual information specialists and graphic designers have different pay scales, as shown below.

Visual Information SpecialistGraphic Designer
Average salary$65,085$49,450
Salary rangeBetween $41,000 And $102,000Between $34,000 And $69,000
Highest paying CityWashington, DCWashington, DC
Highest paying stateWashingtonMassachusetts
Best paying companyFood and Drug Law InstituteMeta
Best paying industryGovernmentTechnology

Differences between visual information specialist and graphic designer education

There are a few differences between a visual information specialist and a graphic designer in terms of educational background:

Visual Information SpecialistGraphic Designer
Most common degreeBachelor's Degree, 65%Bachelor's Degree, 68%
Most common majorGraphic DesignGraphic Design
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Visual information specialist vs graphic designer demographics

Here are the differences between visual information specialists' and graphic designers' demographics:

Visual Information SpecialistGraphic Designer
Average age3838
Gender ratioMale, 56.0% Female, 44.0%Male, 49.8% Female, 50.2%
Race ratioBlack or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%Black or African American, 3.4% Unknown, 5.0% Hispanic or Latino, 10.6% Asian, 10.4% White, 70.2% American Indian and Alaska Native, 0.4%
LGBT Percentage13%13%

Differences between visual information specialist and graphic designer duties and responsibilities

Visual information specialist example responsibilities.

  • Manage content updates and PR/communication material on intranet website and ensure content are visible on mobile phones and tablets.
  • Manage and maintain the organization s online content via a proprietary content management systems (CMS) and social media channels.
  • Manage and utilize extensive internal photography libraries and external resources.
  • Lead the development and execution of several overhead presentations, advertising design, brochure marketing, and desktop publishing initiatives.
  • Administer in house CSS and HTML training for colleagues and coworkers.
  • Develop and deliver proofreading and software training to other word processing operators.
  • Show more

Graphic designer example responsibilities.

  • Lead the transition from paste-up, typesetting, pasting up page layout to digital ad/page building and web printing.
  • Design new template for magazine as well as ads, flyers, brochures, and cards for a variety of events.
  • Plan the development of a social networking site website using HTML, CSS, PHP, and a WordPress management system.
  • Compose and create daily advertisements for national automotive dealerships utilizing typography and design concepts while adhering to corporate brand standards.
  • Follow style guide requirements to maintain brand integrity with specific treatments of photography, typography, graphic elements and team/sponsor/arena logos.
  • Create UI kit for the website.
  • Show more

Visual information specialist vs graphic designer skills

Common visual information specialist skills
  • Photography, 15%
  • Video Production, 7%
  • Adobe Creative Suite, 7%
  • Adobe Photoshop, 6%
  • Adobe Indesign, 5%
  • Web Pages, 5%
Common graphic designer skills
  • Adobe Creative Suite, 6%
  • Adobe Photoshop, 6%
  • Adobe Illustrator, 6%
  • Typography, 5%
  • Brochures, 5%
  • Design Concepts, 5%

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