Post job

Web writer vs junior copywriter

The differences between web writers and junior copywriters can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a web writer and a junior copywriter. Additionally, a junior copywriter has an average salary of $60,652, which is higher than the $54,533 average annual salary of a web writer.

The top three skills for a web writer include web content, writing articles and biographies. The most important skills for a junior copywriter are digital marketing, copywriting, and SEO.

Web writer vs junior copywriter overview

Web WriterJunior Copywriter
Yearly salary$54,533$60,652
Hourly rate$26.22$29.16
Growth rate4%4%
Number of jobs22,62212,091
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 85%
Average age4242
Years of experience22

What does a web writer do?

A web writer or website content writer is responsible for providing relevant content for various websites. They are tasked with writing excellently relevant content to attract the target audience. They play a crucial role in search engine optimization (SEO), which drives traffic and enhances sales. They are also responsible for explaining topics in a clear and actionable way.

What does a junior copywriter do?

A junior copywriter specializes in producing informative content on various subjects. Their responsibilities depend on their industry or place of employment. Still, they typically revolve around following directives, conducting research and fact-checking procedures, proofreading content, submitting written materials to an editor or manager on time, and performing corrective measures as recommended. There are also instances when one must coordinate with graphic designers, utilize search engine optimization or SEO, and even update databases, all while adhering to the company's policies and regulations.

Web writer vs junior copywriter salary

Web writers and junior copywriters have different pay scales, as shown below.

Web WriterJunior Copywriter
Average salary$54,533$60,652
Salary rangeBetween $40,000 And $72,000Between $39,000 And $92,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Apple
Best paying industry-Professional

Differences between web writer and junior copywriter education

There are a few differences between a web writer and a junior copywriter in terms of educational background:

Web WriterJunior Copywriter
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 85%
Most common majorEnglishEnglish
Most common collegeMassachusetts Institute of TechnologyMassachusetts Institute of Technology

Web writer vs junior copywriter demographics

Here are the differences between web writers' and junior copywriters' demographics:

Web WriterJunior Copywriter
Average age4242
Gender ratioMale, 44.0% Female, 56.0%Male, 54.4% Female, 45.6%
Race ratioBlack or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 6.2% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 74.9% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between web writer and junior copywriter duties and responsibilities

Web writer example responsibilities.

  • Update website daily, manage Facebook/Twitter/ Instagram accounts.
  • Create and edit content for business website and Facebook.
  • Pioneer writing sizing charts and technical information sidebars using HTML code.
  • Help social media efforts by creating corporate Facebook page and redesign and maintain a corporate blog.
  • Proof and edit content and create PowerPoint and Word.doc presentations for various marketing, city council and business/project relate meetings.
  • Integrate literary and performance poetry into prompts for student composition.
  • Show more

Junior copywriter example responsibilities.

  • Manage Facebook accounts, including doing research for relevant article uploads to boost site traffic.
  • Manage the editorial production of the pamphlets, brochures and graphic material to target worldwide audiences including china.
  • Proofread copy and suggest edits for senior copywriting team members.
  • Depend upon for the thoughtful development of creative concepts and copy for clients in insurance, healthcare and financial services industries.
  • Work on projects for both B2C and B2B clients.
  • Learned some basic Wordpress skills.
  • Show more

Web writer vs junior copywriter skills

Common web writer skills
  • Web Content, 39%
  • Writing Articles, 17%
  • Biographies, 12%
  • Web Copy, 10%
  • Search Engine Optimization, 1%
  • Blog Posts, 1%
Common junior copywriter skills
  • Digital Marketing, 8%
  • Copywriting, 8%
  • SEO, 8%
  • Proofreading, 7%
  • Creative Concepts, 7%
  • Email Marketing, 4%

Browse arts, entertainment, sports, and media jobs