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The differences between web writers and marketing communications writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a web writer and a marketing communications writer. Additionally, a marketing communications writer has an average salary of $70,481, which is higher than the $54,533 average annual salary of a web writer.
The top three skills for a web writer include web content, writing articles and biographies. The most important skills for a marketing communications writer are marketing campaigns, CRM, and web content.
| Web Writer | Marketing Communications Writer | |
| Yearly salary | $54,533 | $70,481 |
| Hourly rate | $26.22 | $33.89 |
| Growth rate | 4% | 4% |
| Number of jobs | 22,622 | 99,978 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Average age | 42 | 42 |
| Years of experience | 2 | 2 |
A web writer or website content writer is responsible for providing relevant content for various websites. They are tasked with writing excellently relevant content to attract the target audience. They play a crucial role in search engine optimization (SEO), which drives traffic and enhances sales. They are also responsible for explaining topics in a clear and actionable way.
A marketing communications writer is primarily responsible for developing, creating, and editing content for different marketing purposes, such as social media, newsletters, advertisements, and other public communications projects. Most of the tasks are time-sensitive and require coordination with various marketing and communications teams to ensure accuracy and consistency. Furthermore, as a communications writer, it is essential to have an in-depth understanding of the marketing conditions and trends, and a firm grasp of the company's vision, mission, policies, and regulations.
Web writers and marketing communications writers have different pay scales, as shown below.
| Web Writer | Marketing Communications Writer | |
| Average salary | $54,533 | $70,481 |
| Salary range | Between $40,000 And $72,000 | Between $43,000 And $113,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | Washington |
| Best paying company | - | Arrow Electronics |
| Best paying industry | - | Finance |
There are a few differences between a web writer and a marketing communications writer in terms of educational background:
| Web Writer | Marketing Communications Writer | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 77% |
| Most common major | English | Communication |
| Most common college | Massachusetts Institute of Technology | University of Pennsylvania |
Here are the differences between web writers' and marketing communications writers' demographics:
| Web Writer | Marketing Communications Writer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 44.0% Female, 56.0% | Male, 34.6% Female, 65.4% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.1% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |