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The differences between web writers and marketing writers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a web writer and a marketing writer. Additionally, a marketing writer has an average salary of $60,693, which is higher than the $54,533 average annual salary of a web writer.
The top three skills for a web writer include web content, writing articles and biographies. The most important skills for a marketing writer are digital marketing, content marketing, and wordpress.
| Web Writer | Marketing Writer | |
| Yearly salary | $54,533 | $60,693 |
| Hourly rate | $26.22 | $29.18 |
| Growth rate | 4% | 4% |
| Number of jobs | 22,622 | 86,109 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Average age | 42 | 42 |
| Years of experience | 2 | 2 |
A web writer or website content writer is responsible for providing relevant content for various websites. They are tasked with writing excellently relevant content to attract the target audience. They play a crucial role in search engine optimization (SEO), which drives traffic and enhances sales. They are also responsible for explaining topics in a clear and actionable way.
Marketing writers are marketing professionals who specialize in creating invitations, brochures, press releases, online web pages, technical manuals, and other various marketing content. These materials are used by companies to sell their products, give information to customers, and to encourage new prospects to their brand. The primary responsibilities of these market writers include the designing and production of promotional materials and marketing publications of the company. Also, they develop sales mediums like customer case studies, datasheets as well as sales presentations and white papers for attracting possible clients and maximize sales.
Web writers and marketing writers have different pay scales, as shown below.
| Web Writer | Marketing Writer | |
| Average salary | $54,533 | $60,693 |
| Salary range | Between $40,000 And $72,000 | Between $36,000 And $101,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Pacific Investment Management Company LLC |
| Best paying industry | - | Technology |
There are a few differences between a web writer and a marketing writer in terms of educational background:
| Web Writer | Marketing Writer | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Most common major | English | English |
| Most common college | Massachusetts Institute of Technology | Massachusetts Institute of Technology |
Here are the differences between web writers' and marketing writers' demographics:
| Web Writer | Marketing Writer | |
| Average age | 42 | 42 |
| Gender ratio | Male, 44.0% Female, 56.0% | Male, 41.3% Female, 58.7% |
| Race ratio | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% | Black or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 16% | 16% |