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Web writer vs senior copywriter

The differences between web writers and senior copywriters can be seen in a few details. Each job has different responsibilities and duties. It typically takes 1-2 years to become both a web writer and a senior copywriter. Additionally, a senior copywriter has an average salary of $76,238, which is higher than the $54,533 average annual salary of a web writer.

The top three skills for a web writer include web content, writing articles and biographies. The most important skills for a senior copywriter are copywriting, digital marketing, and healthcare.

Web writer vs senior copywriter overview

Web WriterSenior Copywriter
Yearly salary$54,533$76,238
Hourly rate$26.22$36.65
Growth rate4%4%
Number of jobs22,62211,349
Job satisfaction-3
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 84%
Average age4242
Years of experience22

What does a web writer do?

A web writer or website content writer is responsible for providing relevant content for various websites. They are tasked with writing excellently relevant content to attract the target audience. They play a crucial role in search engine optimization (SEO), which drives traffic and enhances sales. They are also responsible for explaining topics in a clear and actionable way.

What does a senior copywriter do?

A Senior Copywriter is responsible for developing original written content. They generate immaculate copy for every brief.

Web writer vs senior copywriter salary

Web writers and senior copywriters have different pay scales, as shown below.

Web WriterSenior Copywriter
Average salary$54,533$76,238
Salary rangeBetween $40,000 And $72,000Between $50,000 And $115,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-DoorDash
Best paying industry-Professional

Differences between web writer and senior copywriter education

There are a few differences between a web writer and a senior copywriter in terms of educational background:

Web WriterSenior Copywriter
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 84%
Most common majorEnglishEnglish
Most common collegeMassachusetts Institute of TechnologyMassachusetts Institute of Technology

Web writer vs senior copywriter demographics

Here are the differences between web writers' and senior copywriters' demographics:

Web WriterSenior Copywriter
Average age4242
Gender ratioMale, 44.0% Female, 56.0%Male, 54.6% Female, 45.4%
Race ratioBlack or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.3% American Indian and Alaska Native, 0.4%
LGBT Percentage16%16%

Differences between web writer and senior copywriter duties and responsibilities

Web writer example responsibilities.

  • Update website daily, manage Facebook/Twitter/ Instagram accounts.
  • Create and edit content for business website and Facebook.
  • Pioneer writing sizing charts and technical information sidebars using HTML code.
  • Help social media efforts by creating corporate Facebook page and redesign and maintain a corporate blog.
  • Proof and edit content and create PowerPoint and Word.doc presentations for various marketing, city council and business/project relate meetings.
  • Integrate literary and performance poetry into prompts for student composition.
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Senior copywriter example responsibilities.

  • Manage publication review process, including technical and editorial review by in-house and outside reviewers.
  • Maintain all sports teams' twitter and blog accounts.
  • Conceptualize and craft blog and Facebook posts to drive traffic to client websites.
  • Complete assignments covering diverse genres, including autobiographical, fiction, and financial planning.
  • Traffic jobs between creative and proofreading and ensure all dates are met and work are distributed equitably.
  • Document and maintain detail Wiki of frequent RFP questions and answers for the PCS and ORM solutions.
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Web writer vs senior copywriter skills

Common web writer skills
  • Web Content, 39%
  • Writing Articles, 17%
  • Biographies, 12%
  • Web Copy, 10%
  • Search Engine Optimization, 1%
  • Blog Posts, 1%
Common senior copywriter skills
  • Copywriting, 24%
  • Digital Marketing, 8%
  • Healthcare, 5%
  • SEO, 4%
  • Proofreading, 4%
  • Web Content, 4%

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