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Web writer vs web content writer

The differences between web writers and web content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 1-2 years to become a web writer, becoming a web content writer takes usually requires 2-4 years. Additionally, a web writer has an average salary of $54,533, which is higher than the $54,169 average annual salary of a web content writer.

The top three skills for a web writer include web content, writing articles and biographies. The most important skills for a web content writer are search engine optimization, HTML, and content writing.

Web writer vs web content writer overview

Web WriterWeb Content Writer
Yearly salary$54,533$54,169
Hourly rate$26.22$26.04
Growth rate4%13%
Number of jobs22,62225,482
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Average age4237
Years of experience24

What does a web writer do?

A web writer or website content writer is responsible for providing relevant content for various websites. They are tasked with writing excellently relevant content to attract the target audience. They play a crucial role in search engine optimization (SEO), which drives traffic and enhances sales. They are also responsible for explaining topics in a clear and actionable way.

What does a web content writer do?

As the name entails, the job of a website content writer is to produce or write relevant web content. Your duties and responsibilities may include checking for high-performing and relevant keywords, creating or copy editing to keep the reader informed and to promote a company's product or service, and producing engaging content that will attract visitors and keep on browsing the website. In addition, you will be responsible for creating useful and unique content aimed at the readers and not just for search engines.

Web writer vs web content writer salary

Web writers and web content writers have different pay scales, as shown below.

Web WriterWeb Content Writer
Average salary$54,533$54,169
Salary rangeBetween $40,000 And $72,000Between $38,000 And $75,000
Highest paying City-Hoboken, NJ
Highest paying state-New Jersey
Best paying company-Zoro
Best paying industry-Technology

Differences between web writer and web content writer education

There are a few differences between a web writer and a web content writer in terms of educational background:

Web WriterWeb Content Writer
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 77%
Most common majorEnglishEnglish
Most common collegeMassachusetts Institute of TechnologyMassachusetts Institute of Technology

Web writer vs web content writer demographics

Here are the differences between web writers' and web content writers' demographics:

Web WriterWeb Content Writer
Average age4237
Gender ratioMale, 44.0% Female, 56.0%Male, 39.0% Female, 61.0%
Race ratioBlack or African American, 6.1% Unknown, 5.6% Hispanic or Latino, 7.9% Asian, 5.0% White, 75.0% American Indian and Alaska Native, 0.4%Black or African American, 7.3% Unknown, 6.7% Hispanic or Latino, 13.5% Asian, 11.3% White, 60.8% American Indian and Alaska Native, 0.4%
LGBT Percentage16%9%

Differences between web writer and web content writer duties and responsibilities

Web writer example responsibilities.

  • Update website daily, manage Facebook/Twitter/ Instagram accounts.
  • Create and edit content for business website and Facebook.
  • Pioneer writing sizing charts and technical information sidebars using HTML code.
  • Help social media efforts by creating corporate Facebook page and redesign and maintain a corporate blog.
  • Proof and edit content and create PowerPoint and Word.doc presentations for various marketing, city council and business/project relate meetings.
  • Integrate literary and performance poetry into prompts for student composition.
  • Show more

Web content writer example responsibilities.

  • Manage blog publishing calendar using SharePoint.
  • Freelance copywriting, articles, guides and brochure work.
  • Administer QA testing for project/platform releases, site launches and product listings.
  • Craft web content, including website copy and Facebook page posts, for sprinkler company.
  • Research companies' and industries to obtain industry trends and gather consumer focuse keywords for copywriting.
  • Develop and maintain an ongoing QA process to ensure data accuracy relate to content and product launches.
  • Show more

Web writer vs web content writer skills

Common web writer skills
  • Web Content, 39%
  • Writing Articles, 17%
  • Biographies, 12%
  • Web Copy, 10%
  • Search Engine Optimization, 1%
  • Blog Posts, 1%
Common web content writer skills
  • Search Engine Optimization, 8%
  • HTML, 7%
  • Content Writing, 5%
  • Proofreading, 5%
  • Digital Content, 4%
  • CSS, 4%

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