This question is about live chat statistics.

Does live chat increase sales?

By Zippia Team - Jun. 29, 2022

Yes, live chat increases sales. One study found that companies see a 40% increase in their conversion rates when they incorporate a live chat option into their websites.

38% of customers in one survey even said that they decided to make a purchase based on a live chat conversation they'd had with the brand.

In addition to more people buying products, customers also started spending more on each purchase, with companies seeing a 10% increase in average order value when they provided live chat options.

Live chat also improves customer retention rates, which, in turn, increases sales. 63% of people who interact with a company via live chat are likely to return to the site, and 62% will make another purchase in the future.

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