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This question is about Jack in the Box.
You answer the question, "Why are you interested in working for Jack in the Box?" by discussing how Jack in the Box's unique approach to fast food service appeals to your personal and professional interests. Since it prides itself on being the place for those who live outside the box, this is a good way to approach this question.
From here, you can describe past experiences where you have sought out new methods of performing a task, or employed a unique approach to customer service. This will show that you both embody the values of Jack in the Box and know how to apply these values in a practical way in your work.
Cite how Jack in the Box is more appealing than its competitors (other fast food franchises like Wendy's or McDonald's). This will show that you have considered other options and chose Jack in the Box above the rest for its innovative approach to fast food service.

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