How does Google make money?

Google also makes money through advertising via its Google Ads program. Google algorithms generate a list of results when users engage on the platform's search engine, placing the order of the results in terms of relevance to the inquiry. Included in these results can be suggested pages from a company using Google Ads.

Google then receives payment in the form of fees from these advertisers when a user clicks on a suggested page from Google ads. Advertisers can also have their pages promoted and suggested by Google to its users. They often bid large sums of money to receive the top spot for specific search results.

Another advertising strategy that Google employs is its Google AdSense program. This program is similar to Google Ads. However, it does differ in some ways. Mainly in that it enables websites that are non-Google to use Google display ads on their web pages. Then when a user clicks on the display ad on the website, Google makes a commission.