How does OpenTable make money?

OpenTable makes money via the direct sales of its reservation tools on its platform. This is where the company derives most of its profits. However, it also has one other form of revenue stream. Here is a closer look at the different ways OpenTable makes money:

• Subscriptions. OpenTable offers a variety of subscriptions for varying prices. These include:

  • Basic (gives users access to management features and its global dining network)

  • Core (gives users access to maximize settings, automate table status, and a few other features)

  • Pro (includes all features of Basic and Core plus relationship management to help restaurants form regular relationships with customers and keep them loyal)