How does Rakuten make money?

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Zippia Team · Accepted Answer

Rakuten makes money via commissions from stores when its users make a purchase. The novel thing about Raketun is that instead of the app keeping that commission in full, they share it with its users.

In addition to these user purchase commissions, Raketun also generates profits from affiliate marketing. Affiliate marketing is a business practice in which one affiliate company, in this case, Raketun, earns a commission for promoting the services or products of another business entity.

Affiliate marketers like Rakuten earn commissions if users of their app or website click a link to visit another business's website and purchase a product or service. As an affiliate marketer Rakuten earns a commission from other companies in several different ways:

Pay-per-click (PPC)
When a user visits the website of a Rakuten partner company through the Rakuten website or Rakuten app, it earns a small commission just for that user clicking the link to Rakuten's partner's website.
Pay-per-sale (PPS)
When a user purchases a product or service via a Rakuten partner, it earns a commission percentage of the sale.
Pay-per-lead (PPL)
Businesses are interested in obtaining consumers' contact information. That's why some Rakuten partners pay Raketun a commission when members sign up for future promotions.

What makes Rakentun unique is that, unlike most affiliate marketers who keep that commission, Rakuten gives its users some of the commission it earns from its partners as cashback bonuses and rewards.

How does Rakuten make money?

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