How does Twitter make money?

Twitter makes money from the sale of advertising services. This is where Twitter makes the majority of its revenue. Twitter also generates profits from data licensing and other services, though the profits from advertising are the social media company's primary source of income.

In 2021, Twitter made around $4.5 billion in revenue from its advertising services. This accounted for 89% of the company's total profits for that year. Twitter's advertising services include;