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This question is about The Walt Disney Company.
How much does Disney spend on advertising?
Disney spends billions of dollars every year on advertising. For example, in 2022 the entertainment and theme park giant spent a whopping $7.2 billion on advertising, marketing, and promotions. And that figure is up from the previous year of 2021, where Disney spent $5.57 billion on advertising.
It is important to note that this figure includes all marketing and promotional materials, not just advertising alone. This spending can vary yearly depending on Disney's ad and marketing strategy. Disney is a massive company with its business spread out amongst several different areas, including:
- Theme parks
- Movies
- Television shows
- Merchandise
- A streaming service (Disney+)
Disney has also acquired many other companies, including the film studio giant 20th Century Fox, and ESPN, the premier sports channel in the United States. Advertising is a key feature of their business model in every market the company operates in.
Disney is one of the most recognizable brands in the entire world, and it is arguably the most famous in terms of theme parks and cartoon characters, such as Mickey Mouse and Donald Duck. With Disney's global reach, it is not hard to understand why the company spends billions of dollars every year on advertising, marketing, and promotions.
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