How much does Domino's spend on advertising?

Domino's spends less than .05% to 1% of their total revenue on advertising. Domino's advertising efforts have played a crucial role in building brand awareness, expanding its customer base, and driving sales. One of the most famous advertising campaigns by Domino's is the "Pizza Turnaround" campaign, which was launched in 2009.

This campaign aimed to address customer feedback about the quality of Domino's pizza and demonstrate the company's commitment to improving its product. Changing their pizza and related marketing efforts paid off; Forbes reported that Domino's knocked out Pizza Hut and became the #1 pizza chain in 2017 with $5.9 billion in annual sales.